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    Automatic Texting

    I believe the law is that they have to opt in to remain compliant. I know of a case where the dealership called a cell number and the customer tried to sue for them using the cell number as it is considered PIIA, but they had a Callbright recording of the person calling and requesting info. As...
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    CDK.. more like C. Deez Knutz. Amirite?

    Anyone want to talk about CDK digital going to Ansira (Now Sincro)?
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    Daily Impact of COVID-19 on Dealerships - Online Traffic

    Can you refresh me on what size the data sample is that provides this? I know we are watching the search trends too and this is compelling data to stay the course.
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    What do you LOVE or HATE about CarGurus, AutoTrader, Cars.com etc.?

    It still varies greatly from area to area and market to market. I have not found an easy way to help my dealers compare and analyze outside of shutting one off at a time. There is some looking at Google Analytics referral traffic, but it is not fail safe. I am a big proponent of focusing on a...
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    Looking for help with used cars

    Working your own database is definitely the way to go. If you have a clean database to market from, and can segment out by equity position, if they no longer own the vehicle and could be in a purchase position, former sales, service only customers, etc and then customizing the message by...
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    CarGurus Stealing Leads?

    When I consult with dealers, I try to explain this and it often falls on deaf ears. I like to refer to them as the Somali Pirates of Automotive lead providers. The fear of what will be lost if they dont use their platform often wins out, because they have had poor partnerships with their PPC...
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    Facebook Inventory Advertising / Retargeting

    Social media and Facebook advertising are here to stay and optimizing these channels is HUGE. It used to be said that none "sold" cars, and treated like a fad, but now you are missing out if you are not using these channels. While an intelligent marketer with a lot of spare time can figure the...
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    Your CRM is the BEST Marketing Decision Driver, Right?

    The problem with the CRM data, and DMS data for that matter is "garbage in, garbage out". As a few of the commenters have said, a lot of the time it's a process problem, but it is also a data problem. You should absolutely be focusing on your prior transacted customers and then following up with...
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    Why are most Dealership Service Department behind in digital marketing

    I know this topic is a little old, but I agree, there is a HUGE miss in service. I think it is because of a lot of what was stated already. It's not sexy, and it's hard to figure out. Some of it is, the dealership just thinks that people are going to service with them. Typically only 27% of a...
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    CRM with blocked email...

    With digital strategy, you can use the email to target through Facebook. There are great successes in targeting the social platforms for where that customer is, and other customers with similar interests/demographics/etc. I don't know what CRM you are using, but it often a problem when sending...