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  1. Katie Barth

    Completing Your Digital Presence With Social

    It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us– instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well...
  2. Katie Barth

    Big Changes to Google AdWords

    All statistics came directly from the Google Performance Summit presentation this past week.
  3. Katie Barth

    Big Changes to Google AdWords

    Over the last several years, Google has changed the way they build and design their products because, as their Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, notes: mobile has changed everything. 2016 has been a big year already for Google announcements. In late February, they...
  4. Katie Barth

    NADA Recap: Connecting With Buyers in a Mobile First World

    If you're interested in Jeremy Anspach's workshop from NADA, you an read our post about it. Here are the main bullet points: Images are replacing text Mobile isn't happening, it's HAPPENED! Mobile is changing the way people consumer video Messaging is the next frontier Automotive is out of...
  5. Katie Barth

    What should we spend our time (and dollars) on in 2016?

    Attending the Digital Dealer conference this year provided some great takeaways for heading into 2016. Some of the biggest things to focus on from a digital advertising standpoint would be mobile, social/video, inventory targeting, and targeting millennials. Use mobile as the where and how...