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  1. Steven Buesink

    Critique Our Sales Process

    Great point - if you want change to occur, build a bridge (using actual metrics) between sales and the change you want to see. In this case, using the @JoePistell approach mentioned above, it's likely that upper management cannot argue against your suggestions. Make sure the bridge is simple and...
  2. Steven Buesink

    TAKE POLL Is Mystery Shopping your Dealership Enough? Good- Bad?

    We measure each call based on the following criteria. Having to occur in no particular order (except the intro), each category is scored 1 for yes and 0 for no. 1. Proper, polite introduction 2. Ask customer fact-finding question(s) in order to broaden their interest and illuminate other...
  3. Steven Buesink

    TAKE POLL Is Mystery Shopping your Dealership Enough? Good- Bad?

    There is no doubt lead follow-up and call evaluations should be utilized as effective management tools. Additionally, both lead and call evaluations provide excellent feedback for how customers were treated - this is rarely accurately captured in a customer survey. When evaluating, there should...