Beyond the above I'd recommend digging into your leads. Where are they coming from? Are you lead walling customers on your site and getting garbage leads? Is your process the same for every type of lead, or is it tailored to your lead source? Can you not get hold of customers because they are...
Any Canucks out there using a Black Book Trade tool? We can do you one (or 100x) better than this - our appraisal estimate takes account of reconditioning costs. (And works from a smart phone).
Yay - thanks Craig.
I'll comment on the range - we are giving dealers control over the range size as well as how aggressive the pricing should be - so there's flexibility there depending on preference.
I also checked on the Civic issue and it looks like the difference there would be the naming...
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