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  1. Chubbard

    Bad Facebook Data?

    Nor do I, but I'm hearing stories about rival dealerships that are getting "all!" their sales from Facebook (or dumping all their money into it). Am wondering if they think it's better than it is, and if this may be a cautionary flag...
  2. Chubbard

    Bad Facebook Data?

    This recent Wired piece about Facebook is concerning. Has anyone else noticed these issues, and if so, are you rethinking your ad-spend with them? Excerpt: "Last week, Facebook said it found flaws in the metrics it reported to advertisers—the measurements by which those advertisers judge the...
  3. Chubbard

    web based email marketing

    I'll throw my 2 cents in and advocate for Emma email marketing. I started out using MailChimp for our company newsletter, but really hated the interface. For me, personally, Emma was a simpler tool to navigate; that said, I don't currently use their automation tools, because I'd rather base my...
  4. Chubbard

    A Winning Backlinks Campaign

    @Troy Hartenstine Ha! I'm not sure if it's a Nashville thing or not, but it's certainly a welcome development. When you say "more established dealer websites are already in the big directories" would you caution using something, then, like Moz local or a local citation company? I've been...
  5. Chubbard

    Adwords Gmail Sponsored Promotions Any One Using?

    @umer.autojini Good to know--I can definitely see myself getting into the weeds with this. Definitely such a thing as too much data.
  7. Chubbard

    A Winning Backlinks Campaign

    Hey Troy--thanks for the hug! It is awfully lonely out there for a quality link builder. I'm challenging staff to sponsor events or organizations, but it can be tricky. That said, your feedback has convinced me even more that this is the route to go, so I'll keep on it until the final decision...
  8. Chubbard

    Adwords Gmail Sponsored Promotions Any One Using?

    @mwpistell I've read something similar on Search Engine Land--are you seeing continued success with domain targeting now as you were in July, and can you speak to the efficacy of targeting prior purchase history?
  9. Chubbard

    A Winning Backlinks Campaign

    Hi All, I'm struggling right now to generate quality backlinks for my site, and wondered if any one in the group has struggled as well, and how he/she overcame their challenges. Here's what I've tried that's so far that's not working: --(Via management) reach out to 20 group members to...
  10. Chubbard

    Dealership Blog Migration (Sub Folder > Sub Domain)

    Thanks, @umer.autojini! Did not realize Google no longer looks at original domain, either. Gonna file that one away :)
  11. Chubbard

    Dealership Blog Migration (Sub Folder > Sub Domain)

    Hi All, I'm in the process of migrating my company's blog from a subdomain to a subfolder on our site. Has anyone else done this, and if so, do you recommend just 301-ing all those subdomain URLs? This has been suggested to me by our current blog host (it's tied in with our CRM--one of many...
  13. Chubbard

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    The projected drop in PPC spend by 2018 is interesting, but if Google continues to bump organic search results for PPC listings, then I think there's still going to be a lot of $$$$ spent on basic pay-to-play. Blech.
  14. Chubbard

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Ditto what Dayn and Chris said, but also I think there's a lot of over-promising and under-delivering (snake oil or not). I also suspect that most agencies don't invest in training their AdWords teams, or monitor how much they stay on top of Google for updates and check-ins. (Fun exercise: ask...
  15. Chubbard

    Vimeo and YouTube

    Awesome info--thanks, guys! Sounds like YouTube is still my winner.
  16. Chubbard

    Help How do I engage with customers when I cant get ahold of them!

    If the credit application is the most important part of your site, yes. If the trade-in forms is the most important, then the focus should be there. Two things that made the biggest difference for us in online conversion of the form *we wanted* to convert were: simplification (no one fills out...
  17. Chubbard

    Hiring for multiple positions in Wisconsin

    We're looking for a number of people to join our team in Western (La Crosse area) and Central (Wisconsin Dells area) locations. These are full-time positions, with benefits. For many of the postings (branch manager, finance specialist, finance associate), prior sales experience is either...
  19. Chubbard

    Help How do I engage with customers when I cant get ahold of them!

    We have the same problem, but I think there are a few specific reasons (based on our business model) for this that may not be an issue for most of the other dealerships here. That said, we have found that for people who convert online for credit applications tend to give more quality information...
  20. Chubbard

    Vimeo and YouTube

    Thanks, Craig! I think leveraging should / will eventually be our approach.
  21. Chubbard

    Vimeo and YouTube

    Hi All, My dealership has just started getting into video, and I'm wondering if it's worth it to set up a Vimeo account in addition to our YouTube channel. Would the Vimeo account cannibalize YouTube for any reason? I'm also not sure that my market is on Vimeo, but I suppose there's only one...
  22. Chubbard

    Anyone use Nusani for SEO and Reputation Management?

    Hey Adam, I've looked into this in the past for my dealership, and was very impressed by the approach from a company called Reputation X. My impression is that it's a bunch of writers, analysts, and maybe even former journalists who take a white hat approach to their work. Reputation is their...
  23. Chubbard

    Google's recent update on September 1st 2016

    Hi All, I've brought this issue up with my programmer, and he's of the mindset that I should be creating MORE city landing pages for local search, not less. I've removed a ton of garbage from our past programmer / digital marketing company, but I'm concerned that in my efforts to rebuild our...
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