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  1. Miles Olson

    Facebook Inventory Advertising / Retargeting

    I'll second the praise for Strong Automotive. One of the best digital marketing teams out there.
  2. Miles Olson

    Facebook Inventory Advertising / Retargeting

    Hi Shelby. Feel free to email me directly if you'd like to learn how we help with this process. miles + @ + hootinteractive.com. We can have your inventory integrated with AdWords and Facebook the same day as we receive the request typically. We also handle the script installations, which as...
  3. Miles Olson

    Facebook Inventory Advertising / Retargeting

    1) Here's a support video we made showing how to setup dynamic remarketing ads in Facebook - http://help.hootinteractive.net/#how-to-setup-a-dynamic-remarketing-campaign-in-facebook. 2) You can now use ads connected to your inventory feeds for any audience target in Facebook. So for example...
  4. Miles Olson

    Make/Model-specific SRP URLs for many dealer websites

    Have you ever had to struggle to figure out how to structure URLs for your AdWords ads so that you could concatenate large numbers of them in Excel? The new Ford Fusion ads need to go to the new Ford Fusion SRP. The used Toyota Tacoma ads need to go to the used Toyota Tacoma SRP. You get the...
  5. Miles Olson

    Google Analytics Tracking - Website Event Triggers

    I am trying to compile a somewhat comprehensive list of Google Analytics event triggers for the common dealer website platforms. For example, Dealer.com automatically fires an event trigger (category="mycars-register") for users who provide contact info for "Get Price Alerts". They fire...
  6. Miles Olson

    Google Adwords Deep Linking VDPs In-House

    We actually have a way to deal with sites that show vehicles even when the intended vehicle is not in inventory. Scalability for this kind of tool is certainly not for the casual programmer. You could not build this in-house. The concept is simple, but the development is far more difficult...
  7. Miles Olson

    Google Adwords Deep Linking VDPs In-House

    Yup. We pull down every ad in the dealer AdWords account and click on them (programatically). If the ad lands on a "no results" page, the associated ad group is paused. If the ad lands on a successful search results page, the associated ad group is enabled. This simple approach has solved so...
  8. Miles Olson

    Is Anyone using Store Visit Conversions In Google Adwords???

    We got approved for store visit conversions last Summer for a 5 location dealer group. Initially, I was frustrated by not having a way to validate the data. But as I started comparing the store visit conversion numbers to lead and phone call conversions over time, I started seeing some...
  9. Miles Olson

    Facebook Inventory Advertising / Retargeting

    Hope I don't get kicked off the forum for promoting my company's software, but we've made it incredibly easy for a dealer to setup Facebook dynamic remarketing in house. Same goes for AdWords dynamic remarketing. There is a far better way to accomplish this than with the traditional data feed...
  10. Miles Olson

    Google Adwords Deep Linking VDPs In-House

    I struggled with integrating vehicle inventory with AdWords campaigns for years. I built three different integration tools prior to the software we now sell. In 2016, we finally figured out how to make this easy and affordable. We can now integrate a dealer's vehicle inventory with AdWords in...