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  1. A Kappler

    Active SRP/VDP CTA vs the usual?

    Haven’t had any issues like that. Will keep an eye on that. Thanks for the heads up.
  2. A Kappler

    Active SRP/VDP CTA vs the usual?

    During business hours we are, after hours Gubagoo.. they’re our backstop during business hours also.
  3. A Kappler

    What are the biggest challenges you face in managing a car dealership?

    It’s obvious that you have something unique about your ability to manage that put this opportunity in front of you. I’m not sure you’re looking for inventory mix solutions or a DMS that will help you succeed. It sounds like you have to get that store up and running before you understand its...
  4. A Kappler

    Shift Digital Analytics vs GA4

    Ever hear of Shift Digital? Only kidding.. I have posed this question to both our Shift rep and OEM rep. "Why is there such a deviation in visits between Shift and GA4"? Neither of them can give me an answer but they insist on using the Shift numbers. For instance, Shift digital analytics...
  5. A Kappler

    Active SRP/VDP CTA vs the usual?

    I agree 100%, after hours chat transcripts are showing me a fairly engaged customer but needs improving. Thanks for the reply.
  7. A Kappler

    Active SRP/VDP CTA vs the usual?

    Thanks Bill.. we do have both CTAs for D.R via Roadster / Payment Options & Start Buying Process... Although I do like a good old fashioned "form fill" conversion I feel like a buyer is looking for more instant gratification.
  8. A Kappler

    Active SRP/VDP CTA vs the usual?

    They’re on both the SRP and VDP of our website. I deployed this beginning of this month. I am testing it however if anyone has had success with specific verbiage of a CTA that is currently doing this or specific failures doing this I would appreciate the feedback.
  9. A Kappler

    Active SRP/VDP CTA vs the usual?

    Experimenting with Gubagoo as a replacement for a couple CTAs on our site. We’ve been using Gubagoo for several years and I am hell bent on a more active CTA vs the usual mundane “get price”, “check availability” etc.. and moving towards “let’s chat”, “text us now” etc.. which Gubagoo has been...
  10. A Kappler

    vAuto Replacement

    Well I’ve been waiting for vAuto to offer conversions for any specific reason I need. Their photo overlay is just one reason that I would need a conversion built out. The frustration I have with vAuto is the appraisal photos that they will only share with Homenet if you pay for their syndication...
  11. A Kappler

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    Hi Jeremy.. I must be the only naive person on this thread to believe that Cagurus is a legit contender Thanks for speaking up, I fail to have any issues with you guys here in Western Pa, things must be different elsewhere.
  13. A Kappler

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    oh, I see. Thanks.
  14. A Kappler

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    Of course.. they allow Carvana to market “out of market” inventory into your market.. they cater to them because they are a delivery service and their inventory is applied differently. I started noticing out of area inventory of theirs suppressing our inventory, when I asked my rep about it he...
  15. A Kappler

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    I’m not sure I understand, how is CarGurus to blame for a poor website experience?
  16. A Kappler

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    There are no villains in this game BUT if I had to point to one it would be Cox.. Autotrader has been comparing market pricing for years on both new and used.. take a look at your new car listing in YOUR dealer portal. The only difference here is Cargurus built their business around it...
  17. A Kappler

    TAKE POLL Cars.com VS AutoTrader VS CarGurus

    I fortunately use all three plus Carfax. I always refer to auditing your vehicle listings, are they correct?..Equipment standard/optional?.. Exterior/Interior colors?.. Price to Market, is it realistic?.. Comments, Comments, Comments.. are your comments accurate and well written?.. You see, if...
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