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  1. Ryan Hartigan

    Small used car dealership marketing tips

    Build trust in your staff and drive conversations. Everyone wants to compete around their vehicles but you should compete around trust. Are you running any advertising? Take your budget for third-party marketing sources and move half of it into internal campaigns on Facebook, Instagram, and...
  2. Ryan Hartigan

    How do you evaluate a good CRM?

    Really the most important facet of a CRM is if your sales staff is actually going to use it. There's only one way to test that, but best thing you can do when evaluating new providers is ask people who have worked with that CRM and what the customer base think about it.
  3. Ryan Hartigan

    AI (Artificial Intelligence) - Anyone Benefitting from it?

    I have a BDC team manage a lot of inbound leads for our agency clients. Trained the staff thoroughly on our sales process, and it's one of the best in the industry. Most of my experience is from handling the initial half of the sale, up to the approval. We have been building with AI over the...
  4. Ryan Hartigan

    How much does it cost to attract one used car buyer to an auto dealer?

    You have to understand the industry better than anybody else understands it if you want to really deliver a product or service that the industry needs but nobody has delivered yet. “If I had asked them what they wanted, they would have said faster horses”
  5. Ryan Hartigan

    How much does it cost to attract one used car buyer to an auto dealer?

    What do you mean by information processing based on a photo of a car? Do you mean it will identify the make and model of the car using AI image recognition? I’ve been in software game for over a decade now and automotive for almost as long. I don’t know of an immediate use case for this -...
  6. Ryan Hartigan

    How much does it cost to attract one used car buyer to an auto dealer?

    We helped hire and train digital marketers for car dealerships for a few good years. It is best for the dealers that can manage it, but most dealers can't manage a marketer in-house properly, and it's extremely hard to get good at generating leads and bringing them to close. Most in-house...
  7. Ryan Hartigan

    How much do you spend on attracting one car buyer?

    The best dealers in the country are hitting below $150. Vast majority of dealers paying well above $500. If you're less than $50, you're a unicorn and I want to talk to you lol
  8. Ryan Hartigan

    Dealership Chat - vendor manage or self manage

    Manage it in-house. We do training on social media management and handling inbound leads through messenger channels. The one thing I will point out, is that you need a rep who is attentive, compassionate, and FOCUSED on the buyer. Third-party chat services don’t do this for you. if you have a...
  9. Ryan Hartigan

    Who are Best Canadian Digital Agencies?

    We get better results than anyone in the industry hands-down, as long as the dealers listen to us on how to work the leads initially. I don’t know about a lot of the things you’ve mentioned. We only do inventory ads for retargeting. We only do French ads in NB and Quebec, or if there’s a...
  10. Ryan Hartigan

    Best Examples of "Thank You Pages"?

    Tons of things you can do on the "Thank you" page. - what happens next: three steps (tell them not to apply anywhere else and why) - redirect to credit application - sales video to help close the deal and build value in the process - live chat - referral link for getting other people to apply...
  11. Ryan Hartigan

    FACEBOOK AUDIENCE QUESTION

    The Special Interests don’t yet apply in Canada but Facebook is planning on rolling them out in late 2020. We don’t click the Special Interests button when we run ads in Canada so far, but it’s not that big of a deal anyway because broad audiences always perform better with the right content. We...
  12. Ryan Hartigan

    Are Car Dealers Liars?

    I feel like the finance operation often determines how the sales team is set up, and how transparent the sales team can be. If any dealership is actually operationally efficient and selling cars, then it has to be this way. It's like a marketing funnel where the sales page determines what the...
  13. Ryan Hartigan

    DealerTrack - Yay 0r Nay?

    Do you guys use the DealerTrack lender portal? Truly, the way a business does one thing is the way they do everything. If you like the lender portal, then you'll probably like the DMS. But why would you like the lender portal? It's a crap shoot and horribly designed - guaranteed you'll see the...
  14. Ryan Hartigan

    Are Car Dealers Liars?

    Yeah that's what I meant by the buyer! I don't think I've had a lender lie to me though, however you want to take that haha
  15. Ryan Hartigan

    Are Car Dealers Liars?

    Everyone in the automotive industry lies. That's why it has such a bad reputation. Buyers lie. Salespeople lie. Finance managers, GMs. Agencies. Web providers. I'm probably lying right now.
  16. Ryan Hartigan

    Inventory Copy

    What is pricing like for their data tools?
  17. Ryan Hartigan

    Inventory Copy

    Hey Ryan, Yes I would love to chat further. You can send me an email at [email protected]
  18. Ryan Hartigan

    Inventory Copy

    Yeah I wanted to use the Edmunds API. I just have a freelancer grabbing the Edmunds reviews but they are often negative. So if there was another place where he could grab them but have them always be sales copy
  19. Ryan Hartigan

    Inventory Copy

    Hey everyone, Recently, I've been picking up manufacturer pamphlets on their new cars and going through the copy as some light reading. I have an employee who is putting copy on all of the inventory available, but we've been using Edmunds reviews and sometimes the reviews are not so great...
  20. Ryan Hartigan

    BREAKING news! Carvana & Vroom is bleeding cash. Is Ecommerce in auto DOA?

    Nobody cares about buying a car from a vending machine or buying a car online. Clients care about buying a car with transparency and freedom. With real support and the ability to consider their decision before they make it. Technology doesn't solve the problem.