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  1. Devorah Wolf

    Does your website provide "concierge service"?

    We're all used to the recommendations on Amazon based on our searches and purchases. Ilana Zur claims that dealership websites can guide car shoppers through their research in much the same way with AI tools. Anyone using this type of technology? Are shoppers responding to this kind of...
  2. Devorah Wolf

    Crusty Old Sales Leads

    @Stauning when you said crusty old sales leads, at first I thought you meant old leads sitting in your CRM that were never contacted for some reason, or customers that were actually sold to, but that you lost touch with. That's also where your phone tips can come in handy- making a call that's...
  3. Devorah Wolf

    The Truth about Forms

    @TomLaPointe, what are some of the negative experiences you've seen with chat?
  4. Devorah Wolf

    Latest Study on Dealership Website platforms finds out...

    I'm also wondering about the effect of multiple CTAs in one space: unlock, get pre-qualified, and all the options on the left (request information, schedule a test drive, etc)- makes me wonder if too many options lead people to do nothing. Or maybe they are more likely to convert on the...
  5. Devorah Wolf

    Will the transition to Digital Retailing be difficult?

    Agree with @Rick Buffkin that it's more important right now to streamline online and in-store experiences because most customers aren't ready to buy online but do want a better experience. Making the online experience as personalized as the in-store and the in-store as convenient as the online-...
  6. Devorah Wolf

    Do you try to capture early stage leads?

    You're onto me :) All feedback is welcome!
  7. Devorah Wolf

    Do you try to capture early stage leads?

    Ilana Zur argues that early lead capture cuts costs and brings more sales: https://www.dealerrefresh.com/early-lead-capture-cuts-costs-increases-sales/ What have you found at your dealership? Is optimizing your website for early stage leads worth it? Any tips that work?
  8. Devorah Wolf

    Is nurturing high-funnel leads a drain on your BDC resources?

    Ilana's Zur's article outlines some ways to nurture early stage leads- the ones who are months away from buying- without draining your sales and BDC resources constantly calling these people who aren't ready to buy. https://www.dealerrefresh.com/lead-nurture-gut-bdc/#more-22338 Does your...
  9. Devorah Wolf

    Can Automation Increase Appointments and Sales?

    In her article: 4 Tips for Enhancing Automation to Increase Appointments and Sales, Ilana Zur argues that popular appointment setting methods are obsolete and dealers need to use automation, website optimization, and better lead follow-up and nurture to reach more online shoppers and get more...