consumer behavior

  1. Allison.Phelps

    Cars.com Cars.com: Delta Variant Impacts Labor Day Travel Destinations and Flight Plans With More Than 1 in 5 Travelers Canceling Flights in Favor of Driving

    Almost 1 in 4 Travelers to Change Destination; 87% of Travelers Take to the Road CHICAGO, Aug. 25, 2021 — Even with the delta variant increasing COVID-19 cases across the country, Americans remain determined to get out this upcoming Labor Day 2021 weekend. Sixty percent of Americans plan to...
  2. jakehughes

    Local Marketing Insider #013 // The Peak-End Rule

    Ikea stores have two food experiences, the food court, home to their legendary meatballs, and a cafe. The cafe is placed near the exit of the building, after checkout (where customers likely just have spent much more than they intended to), and that's not an accident. Ikea made this decision...
  3. Jeff Kershner

    PR & News Prices Up, Selection Down - Shoppers Say.

    Latest CarGurus survey indicates how the pandemic has affected when, how and why consumers shop for cars. Consumers perceive vehicles as costing more now than last spring. Shoppers assume the great deals during the early days of the pandemic are over. More than one in four expected higher...
  4. Justin

    Deals4Dealers Every dealer wants to sell more right?

    Gubagoo is the only behavioral marketing platform in the industry that helps you get the most out of all that money dealers are spending to create demand on the website. We work with over 5,000 Dealerships that trust us with their traffic (Larry H. Miller, Group 1, Asbury). You're traffic...
  5. Katie Barth

    NADA Recap: Connecting With Buyers in a Mobile First World

    If you're interested in Jeremy Anspach's workshop from NADA, you an read our post about it. Here are the main bullet points: Images are replacing text Mobile isn't happening, it's HAPPENED! Mobile is changing the way people consumer video Messaging is the next frontier Automotive is out of...