conversion tracking

  1. A

    How are you tracking leads through OEM mandated DR tools?

    Hello All, I've found that a staggering number of dealer websites still utilize iframes to implement OEM mandated tools or lead forms on the OEM website for new models. Based on tests in the event manager, evaluations of existing code and testing via the pixel helper tool, conversions are...
  2. Miles Olson

    Google Analytics Tracking - Website Event Triggers

    I am trying to compile a somewhat comprehensive list of Google Analytics event triggers for the common dealer website platforms. For example, Dealer.com automatically fires an event trigger (category="mycars-register") for users who provide contact info for "Get Price Alerts". They fire...