email marketing

  1. Brad Burlingham

    Email Marketing Design Vendors?

    Are there any GOOD vendors our there that specialize in email marketing design for automotive? We have had varying degrees of luck with design for our monthly sales specials. We've used the usual website marketing companies, freelancers, etc, but still struggling to find someone we love. Even...
  2. derrickwoolfson

    Does Your CRM Have the Right to Hijack Your Data?

    There has been a policy change with a CRM we use that now states that if the customer does not have a an active relationship with the dealer it will automatically opt them out. Giving time frames for each instance. While I understand that spamming is never good, and you should scrub your email...
  3. Carluminati

    Email Headline Analyzers

    It's always a good idea to check your email and blog headlines to gauge their value to the reader and there's a few good tools I've used in the past to help provide an assessment. By structuring better worded headlines, subject lines, etc - you can increase email open rates, which could help you...
  4. Jeff Kershner

    Google Says NO MORE Pop-Ups in 2017!

    Google announced that they will be penalizing websites that use "interruptive" pop-ups, especially if they cover a significant amount of the page. Come'on Google, not all pop-ups are bad. Many bloggers, marketers and webmasters swear by them for list building and lead conversion. We have...
  5. Dave Erickson

    Getting Opt-outs to Opt BACK IN - Any Ideas?

    Does anyone have a best practice(s) that has worked for them for re-acquiring CRM email opt-outs to opt back in again?