engagement

  1. Steve Stauning

    Crusty Old Sales Leads

    Last month I wrote a post for DealerRefresh on how dealers that want to be successful in a flat-to-down market need to focus more on some of the "old school" stuff like processes, phones, measuring ROI, and (especially) those crusty old sales leads. While most of the feedback has been aligned...
  2. Colby Joyner

    Help How do I engage with customers when I cant get ahold of them!

    OK, Backstory - I work at a Chevrolet dealership and I am the Internet Director. I am currently trying to revamp the "dept". Before I started we had a round robin through all sales staff. After I was promoted we went to a straight Internet Dept with 4 salespeople. We get on avg 800 leads per...
  3. ilana.zur

    How should I maximize my website to enhance today's typical online shopper?

    The auto industry’s move online comes in response to people’s comfort with digital platforms, and their newfound expectation for ease and simplicity. Dealerships who make their websites consistently useful, valuable, and convenient will capitalize on customers’ expectations and gain more leads...