ilm

  1. Jeff Kershner

    16% is the NEW 10% - ILM Closing ratio

    If you watched today's RefreshFriday show, you may remember the discussion towards the end on ILM Closing Ratios! With all the tracking they do at DriveData, @jon.berna had some interesting stats to share. They did the math and... For internet leads in the period from March to August versus...
  2. Jeff Kershner

    What are the TOP CRM Reports are you looking at each day?

    I don't care what CRM you're using... what are the most important reports that you MUST review each day? The GO TO reports you MUST review each morning in order to track your team's performance - on "internet" leads. And not so much "marketing reports", unless it corresponds to tracking a...
  3. Jeff Kershner

    DealerTrack VS DDC VS VINSolutions - But Cox still Wins

    DealerTrack which owned 2+ CRM's then buys Dealer.com which was rolling out their new CRM. Then Cox comes in and swoops up DealerTrack while already owning VINSolutions. Let's agree Cox isn't going to sell 4+ CRM's. So which CRM will Cox/AutoTrader fully adopt and offer to Dealers?