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  1. Dan Sayer

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    If there was ever a question that invited a landslide of caveats in my 18 years in this industry it would have to be "What is your close rate?". Lead source mix, Lead type (New or Used) mix, Sold in Timeframe vs From Leads, and what your store counts as a Bad lead all contribute to a wide range...
  2. john.quinn

    Leads? Customers? What is the Difference?

    **This article was originally posted over on the DealerRefresh Blog A guy walks into a bar and says, "Bartender...." -- oops.. wait.. different story. A guy walks into a dealership and says, "I'd like to see an SUV with 3rd-row seating." Who is this guy? Is he a lead? Is he a customer? If...