mobile marketing

  1. Jeff Kershner

    Your Top 3 Favorite Mobile App(s) in 2017 were...

    Two-thousand seventeen is about to wrap-up folks and it's hard to believe life before mobile devices even existed. Though there are times I wish for those days of simplicity to return. With 2017 coming to an end and mobile helping dictate and influence our next step on a daily, hourly basis...
  2. Jeff Kershner

    Is Your Dealership Website Lead Forms AutoFill Compatible?

    Long time Refresh community member and contributor - @Brice Englert posted a short yet informative article over on the blog this morning around the importance of making sure that your dealership website lead forms (and any 3rd Party plugins, like a trade-in evaluation tool) are optimized...
  3. ed.brooks

    J.D. Power 2016 Automotive Mobile Site Study - How did your manufacturer do?

    The new J.D. Power 2016 Automotive Mobile Site Study is out, how did your manufacturer do? J.D. Power ranks the mobile sites of both the Manufacturers and the 3rd Parties. This is THE pull-quote, in mind; “Automotive manufacturer and third-party websites are increasingly being accessed via...
  4. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  5. Jeff Kershner

    Wyper - the Tinder of car shopping. Ever heard of it?

    If you're not familiar Tinder, it's somewhat of a dating app where you're presented a photo and short description of someone and you swipe left for Yes or right for No. Or something like that. Anyways, these type of apps seem to all the craze right now. At least up until a few weeks ago, before...
  6. Jeff Kershner

    Text Us message conversion from Website and VDP?

    Anyone offering the ability for shoppers to text from their VDP or Website? There are quite a few texting solutions in the market now that allows the customer to text inquire from the dealerships website with more emphasis (buttons) located on the VDP. I'm seeing and hearing so many mixed...
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