ppc

  1. RefreshFriday Ep. 35 Steve Stauning on PPC

    RefreshFriday Ep. 35 Steve Stauning on PPC

    RefreshFriday with Steve Stauning on Paid Search & should you buy your dealership name? When it comes to #PPC you shouldn’t buy your own name! Or should you...
    • Alex Snyder
    • Media item
    • paid search ppc refreshfriday
    • Comments: 0
    • Category: RefreshFriday Webcast
  2. TabFlythe

    Events & Workshops Seriously, ask us anything.

    This coming Monday (December 16th) at 2:00 PM EST our CEO Tyson Madliger will be going live on the Dealer Authority Facebook Page. Why do you ask? So you can literally ask us anything! Things like: Does third party data really make a difference in Facebook campaigns? Does my dealership really...
  3. Christopher Reggie

    Understanding why the Link Between PPC and SEO Is Important

    Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The...
  4. TabFlythe

    DealerAuthority Inclusive Digital Ads

    Are you up-to-speed on the demographics that surround your dealership? And if so, do you have ads running that serves all of those demographics? You could be missing out on a chunk of your market simply because you don't have ads running that reaches these audiences. In our latest blog, we...
  5. S

    Best alternatives to adwords?

    HI I have been having great success with an adwords campaign I have been running, but as a contingency need something that is a good contingency. Does anyone here have any recommendations please?
  6. mikesayre

    Inescapable & Bloated OEM Co-Op Ad Budgets

    I know there are a lot of DR people out there who were as extremely happy as I was about @Stauning posting this article on the blog about OEM co-op ad programs being out of control with wasteful over-spending, general inefficiency, and exorbitant management costs. Check it out if you haven't...
  7. nminh.hoang1023

    Reporting Template for Adwords, Facebook, Twitter & Bing Data

    Hi everyone, Continuing my previous post about Google Data Studio template for Facebook Ads, we've just developed another template for mixed paid channels, including AdWords, Facebook, Twitter and Bing data. The template and instructions can be found on our blog...
  8. umer.autojini

    Facebook: Carousel ads can now have dynamic ads from product set

    One of the missing features from Facebook Carousel ads is now available to advertisers. One can fill carousel ads with products from product set without the campaign objective being Promote Product Catalog. Yea... finally... https://www.facebook.com/business/help/773889936018967. So now one...
  9. ed.brooks

    Seems to me that Ford is cannibalizing their own organic traffic

    "Ford got 93.4% of paid traffic from the keyword “ford,” up from 83.7% in January 2016" Seems to me that Ford is cannibalizing their own organic traffic (free clicks) and they are shifting that traffic over to paid traffic (expensive clicks). Google is laughing all the way to the bank! And...
  10. U

    Is DDC (dealer.com) charging higher from their clients?

    From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
  11. Gayle Rogers

    AdWords Price Extension

    You guys might have seen this already, but there is a super cool price ad extension Google just released. It's only on mobile (right now) and you have to be in ad position 1 for the extensions to show...smart way to push bids. Check out Google's resources for more information. Basic Price...
  12. umer.autojini

    Adwords Gmail Sponsored Promotions Any One Using?

    Any one doing Adwords GSP? If so, how do the numbers look compared to other display?
  13. Gayle Rogers

    Is The VDP a Good Landing Page?

    I briefly looked to see if this was a previous topic and saw a few things but no real discussion, so I ask...What is the opinion of the community, is the VDP (or SRP) a good landing page for offsite ads (paid search or display)? Why or why not?
  14. mikesayre

    KIA denies co-op reimbursement for in-house PPC advertising

    Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which...
  15. MichaelJ

    Automated SEM Companies

    Does anyone have any experience with drivematic, an automated automotive PPC company? Apparently they run automated ads across text, display, video pre-roll and even Facebook with no long term contract. And does the concept of automating such ads make sense?
  16. S

    Google Changes the SEM Rules Again

    Yesterday, our SEM world did change. http://searchengineland.com/243057-243057 With no ads running on the right side of the desktop search engine results page in Google for many results, the auction has less inventory on page one. This has already started to balloon PPC prices on terms that...
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