reviews

  1. jakehughes

    REV #006: Communication, Cadillac and Conquest

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. We just launched the 2024 Brand Scorecard Report which ranks the 32 most...
  2. jakehughes

    REV #001: Lookout for Lexus, Elite 0.2%, National Brand Popularity Map

    Welcome to the first issue of the REV. A briefing that goes deep into Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive...
  3. jakehughes

    Promoted Article When Negative Reviews Are a GOOD Thing // Local Marketing Insider #055

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other 50+ articles. Subscribe. Today, I want to shift focus to the customer. How review content is so incredibly...
  4. jakehughes

    Promoted Article No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

    Panic sets in. Yesterday, everything was normal. Mostly happy customers leaving reviews, the occasional 1-star review showing up here and there - logical, consistent, normal. Today, your Google page has a wave of 1-star reviews. 30 new ones. This is out of control. I need to figure out my next...
  5. jakehughes

    Discovering New "Reviewable Events" // Local Marketing Insider #042

    Getting reviews boils down to 3 steps: customer buys something business asks for a review customer leaves a review At least this has been the process, traditionally. Each local business has the same fundamental review goal: get good reviews frequently to key review platforms and reap the...
  6. jakehughes

    "Useless and yet indispensable" // Local Marketing Insider #037

    A little exercise: Say you went to Amazon to find a product, but this time all of the review content was gone. You would feel the vacuum. The isolation. How are you supposed to know if humidifier A is better than humidifier B? Reviews are foundational to providing consumer perspectives online...
  7. jakehughes

    Let's talk about incentivizing reviews // Local Marketing Insider #036

    Incentivizing reviews works. As in 40% lift in positivity. Studies show offering an incentive boosts the number of reviews a company receives, increases review positivity, and leaves a lasting favorable memory of the review experience, regardless of the product experience. But, the FTC is wary...
  8. jakehughes

    How to run a video review collection “event” that actually works // Local Marketing Insider #035

    39 videos in 2 hours. Ok, a little background. The Widewail team lives and works in Burlington, VT. Our office is located in Hula, a shared working space for companies of various sizes and individuals working remotely. A couple of months back, the Hula team invited us to host the monthly...
  9. C

    Adding model reviews on used car listings?

    Recently I was thinking of how to help bump up leads for online dealerships. From what I've heard, most buyers will shop around on multiple sites at a time and maybe even head over to sites like Cars.com to check out reviews for multiple car models & makes. So how about adding a review widget...
  10. digital_gangster

    Does Asking Customers for Voice Reviews Make Sense?

    Listening to a podcast the other day and the host asked for "voice memos" to be sent to an email address. It got my brain going 100MPH because that's how it works and I was wondering if asking customers for VOICE REVIEWS would make sense for an auto dealership. What do you think? Because I am...
  11. George Nenni

    Facebook reviews: Formula & Timing?

    Does anyone have knowledge or experience with influencing Facebook reviews/ratings? In late 2018 FB converted from actual star-ratings to "recommend" or "doesn't recommend", along with "other data signals" to calculate a star-rating. I've got a dealer-customer who has had strong recent success...
  12. Dan Sayer

    Google halts New Reviews, Review Replies, and Q&A due to COVID-19?

    My FordDirect rep sent me this link yesterday after trying to figure out why Reputation.com wasn't working. https://support.google.com/business/answer/9792336?p=covid_LF&visit_id=637206712895189360-1477065039&rd=1 This line and the bottom struck me as odd. I went to my local DMV site to...
  13. flosho

    Soliciting Positive Service Reviews

    Our sales department does an excellent job providing exceptional customer service and making a happy customer when they come in to purchase their new-to-them BMW or Mercedes, etc. It's "easy" to have a happy customer that leaves a 5-star review. On the flip side, we have a service department...
  14. Dane Saville

    Interesting Facebook Reviews Update

    What are your thoughts on the update to Facebook's reviews? Does this make it easier for fallacious claims? Or does this update benefit dealers because Recommendations are more trackable? Just for the sake of conversation, here's a quick breakdown of the update and my thoughts on it: Ratings...
  15. Matt Murray

    Deals4Dealers Do you get reviews?

    Widewail helps dealers manage online customer reviews. We monitor the most powerful online review sites including Google, Facebook, Cars.com, DealerRater and Edmunds for any new reviews received by our customers, responding on behalf of the business. You can choose to have us monitor and...
  16. jon.berna

    The most amazing review in automotive history

    What more do I need to say? @Jeff Kershner you are a god among men. Link: https://www.dealerrater.com/sales/Jeff-Kershner-review-325738/#reviews
  17. Steve Stauning

    Deals4Dealers Free Referrals App for Salespeople (Currently in Beta)

    Salespeople who sign up and use Krutchit during the beta period will enjoy all of the current and planned functionality for free! Currently, Krutchit allows salespeople to enter a name and email of any current or former customer to request a quick, personal review. The review can then be...
  18. bpreston

    Sales Person Reviews

    I apologize if this is in the wrong section. We mainly try to push Google reviews at our dealerships, but are looking for a way for our Sales People to be able to easily share them with customers. I know DealerRater.com has Sales Person pages where you can view the reviews they were tagged in...
  19. Cars.com PR

    PR & News Cars.com Announces Latest Feature to Enhance Car Shopping Experience

    Cars.com now the only third-party site connecting consumers directly to individual salespeople at the dealership CHICAGO, September 12, 2017 – Cars.com (NYSE:CARS) is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to...
  20. ed.brooks

    I know you want more leads, BUT -

    If you concentrate on driving leads from sites that are primarily Price driven (one of the New Four Ps of Automotive Marketing), are you missing out? For more insights download The Cars.com Guide to the New Four Ps of Automotive Marketing...
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