social media

  1. Marc Lavoie

    Car Dealership Social Media Tips in 2024

    Hi everyone, I recently joined Shyann Malone from CBT News to talk about social media in car dealerships. Let me know how I did! As always, all feedback welcome.
  2. Marc Lavoie

    How am I still catching dealers not doing this?

    I spoke to a friend of mine last week and he told me how he struggled to create solid remarketing campaigns inside Facebook. I just dropped a quick step-by-step guide you can use in your store: Let me know what you think!
  3. Jeff Kershner

    5 Social Media Content Ideas

    Condensed - original article on CBT News. 5 creative social media content ideas for your dealership Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it’s easy to run out of content ideas. So, let’s look at five...
  4. DakotaHernandez

    Posting Guides and Resources for Social Media

    I've compiled a few articles that outline how to get started posting on social media, and tips to get the most out of it. I'll be frequently updating these articles with relevant information and changes. You can also reach out to me here or via my company website if you have any questions! You...
  5. Matthew Davis

    Any dealers using TikTok for marketing campaigns?

    Curious to learn if anyone in the DealerRefresh community has used TikTok in marketing/advertising campaigns...
  6. John McAdams

    SOCIALDEALER Playbook and Social Health Check Up Assessments

    Thank you to Jeff and Alex for the time today where Jeff Clark and I spoke about some of the top Myths of Automotive Social Media! We would like to offer all those who attended the event a complimentary Social Media Health Check-Up - just drop us an email with your dealership and the name of a...
  7. Brian Michael West

    Fake Buyback Events

    I've been working in the automotive social media industry for over a decade now, and the hottest trend is these 3rd Party "BUYBACK EVENTS" that drive little to zero results for thousands of dollars. Managing dealerships all across the country and seeing them get roped into these garbage...
  8. TabFlythe

    DealerAuthority Social posts that are share-worthy

    Do you have social media content that gets you and staff #MondayMotivated? Our social media team loves to share social media content that is rocking for our clients, so I thought I'd share one of our favorite posts from last week. Do you have some social content that has awesome engagement? Feel...
    • TabFlythe
    • Thread
    • social media social media advertising social media marketing
    • Replies: 4
    • Forum: Dealer Authority
  9. TabFlythe

    DealerAuthority Pinterest, you say?

    Yep, Pinterest. There are growing advertising opportunities with this social media platform that our agency is going to keep an eye on. Pinning isn't just for saving the latest recipes or DIY trends; it's for consumers in their research phase of the car buying process. Check out our latest...
  10. TabFlythe

    DealerAuthority How to Maximize the Link in Your Instagram Bio

    Hi Refreshers! Today I will be on RefreshFriday, chatting about all things social, including Instagram. Instagram is somewhat of a dark horse for the automotive industry. Dealers know that it's popular with users, but they want to know what is the ROI? Why is it worth it for my business? It's...
  11. M

    Success with Twitter?

    We are revamping our social media strategy and I have a good handle on using Facebook and Instagram for automotive marketing but not Twitter. Are any dealers seeing success on Twitter? If so, what types of content do you post? Also, if you're willing to share your handle I'd love to take a look...
  12. Ben B

    Social Media Manager Payscale

    Hey everyone, I am trying to determine how I should be getting paid or what I should be getting paid. I am in the process of completing my E-Marketing and Design degree.The store I am at currently has about 350 new and used. Currently I handle -Social media accounts youtube, facebook, instagram...
  13. Jeff Kershner

    Customers want more VIDEO - What is (or would be) your strategy?

    Sprout Social's recent post - 9 stats social media marketers need to show their bosses ASAP they summarized the 9 stats from their Social Index, one of those stats pointed out that 45% of consumers say they would like to see more video (particularly live) from brands. I guess dealers could...
  14. Brian Michael West

    DealerAuthority Social Media Etiquette for Car Dealers

    If your dealership is allowing employees to have pages of their own that represent the dealership or dealer group, you really need to implement a strict social media policy...
  15. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  16. erika_simms

    DealerAuthority Don't settle for syndicated content.

    Today was a disappointment in the social media advertising space. This afternoon several of our strategists noticed this ⤵️ video popping up on their feeds: Now, don't get us wrong - it's important to utilize the marketing tools that the OEM provides you (why wouldn't you!?) but the reason we...
  17. erika_simms

    DealerAuthority Third-Party Data & Social Media

    For those of you that are still skeptical of the benefits of social media, third-party data, and the power it can have in driving traffic and sales consider this: Recently, we reviewed a client’s social media analytics since implementing third-party data via Oracle in October of this year. The...
  18. kristentepper

    who's managing your referral program?

    Did you know that when the marketing team manages a referral program, companies were 3x more likely to achieve revenue goals? Yet only 10% of companies have tasked marketing with managing the referral program!* Are you giving your marketing team the leeway to be creative with your referral...
  19. Jeff Kershner

    PR & News SOCIALDEALER, Welcomes Jeff Clark as New Chief Sales Officer

    Leading Social Media Technology Company, SOCIALDEALER, Welcomes New Chief Sales Officer PHOENIX, July 30, 2018 /PRNewswire/ -- SOCIALDEALER is pleased to welcome Jeff Clark to our family as Chief Sales Officer. Jeff is an automotive industry and military veteran. Perhaps best described by his...
  20. George Nenni

    Mosquito Ads on Multiple Cadillac Dealers’ Facebook Ads?

    Heard from a Cadillac customer this morning, not happy with his FB page. Check out this post to an article about using human blood to poison mosquitos. This same post I found on multiple Caddy dealer sites. I can’t imagine real people are seeing these posts. Dealers spending thousands on digital...
Top Bottom
Back
Menu