That is a good question. I am in charge of the marketing for 3 dealerships and they are pushing me to get them on local radio.
Back in the days we used to spend more than $5000 on Radio each months. I stopped the non-sense an re-allocated this budget to PPC and SEO.
After a few years, we are slowly getting back to radio ads but I truly hate this marketing shotgun tactic.
Can anyone give me more details on advertising through Pandora or Spotify versus Local radio? Does anybody have numbers that they could show me?