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Discussion in 'CRM, ILM, and Desking Support & Best Practices' started by danoneil, Aug 13, 2010.
Curious if anyone is using this service or even heard of them ?
First month: July - 50 used cars in inventory: 42 email Leads, 134 Calls
August -85 used cars in inventory: 32 email Leads, 77 calls
The numbers seem very good. Could you summarize the value of the service they provide ? Like ROI ?
They quoted $395 a month ... Worth It ?
Well worth it, we use them.
If all you get is exposure it was worth it, the amount of people that click through the ad's on craigslist is HUGE.
Just make sure you are watermarking your images so they consistently see you have a lot of inventory. It will always seem like a lot because they post chucks daily.
You will get a lot of phone calls though and e-mails too, be careful as craigslist shoppers are their own beast. handle it right and it is a gold mine.
Worth it? YES! They should give you an 15 days free trial...
Just like ECURB mentioned, make sure that your people are ready to handle the calls... "handle it right and it is a gold mine"!
We do get leads and have closed some deals from Cargigi. The one problem I have seen is it can create ads and listing for cars that are not yours. I would encourage everyone to sign up for Google Alerts for your dealer name. Check out this add for a Toyota Sequoia @ a Honda Dealer in TX. Stevinson Lexus of Lakewood is a Lexus Dealer in Denver Colorado. Check out the URL.
2007 Toyota Sequoia Sport Utility Limited
Traction Control; Four Wheel Drive; Tires - Front On/Off Road; Full Size Spare Tire; Power Steering; 4-Wheel ABS; Power Tilt/Sliding Sunroof ...
Any more feedback on this service ? We are contemplating going with the 15 day trial.
That is the one that HomeNet uses, I thought you guys were doing it under Intellipost through them...
Hello all, my understanding is that Homenet has been bought out, so I believe some sort of arrangement has been worked out between Homenet and Cargigi for Cargigi to help manage those accounts, but I don't know specifics.
I was just pointing out that some of the dealers in Dans group have been on the cargigi app under another reseller/name. I did not know if he knew they were the same.
You are right, I did not know there was another reseller. As a matter of fact,I am getting a little confused.
Does cargigi access my inventory via homenet ? Or does Homenet offer a similar service ?
Could you clarify that for me ?
Dan, HomeNet resells the Cargigi service. Well for now they do.
So yes, Homenet sends your inventory to Cargigi and sells the service to you.
I received some feedback from a couple of dealers in my company that did not have success with cargigi.
"We really didn’t see any success with this company. Customers only picked up the phone to call when we didn’t list a price for our vehicles. Generally the Craigslist customer was only looking for vehicles under $10k. Unfortunately we can’t pick and choose which inventory gets uploaded to Craigslist. ******* only receive about 3 leads a month for their whole group."
We get at least 1 or 2 calls a day and usually 1 or 2 emails a day from our Cargigi CL ads. (Looking back we had about 50 calls/emails last month and sold 2)
For the price they charge it is well worth it... you cannot expect to get top notch leads for pennies on the dollar...
In November we sold an Express van and a Hummer from Cargigi leads...
We do not list prices and of course get a lot of BS leads, but at a low price that is expected. Your staff needs to actually be trained on how to handle someone calling and asking for just a price that will usually be too high and get a hang up.
CarGigi is fairly unique when compared to other CL auto-posters (and other classified listings.) CarGigi uploads a jpeg/gif/bitmap of a vehicle ad instead of an actual text ad. The purpose is to store as much info w/in the photo (via FTP pulled from VMS) and post the ad successfully w/o getting ghosted. This program does offer a "live market monitor" desktop, however please note, this is also used a squid proxy to post from the dealers location, so keep it running 24hrs/day.
CarGigi will post 100% of a dealer's inventory over a 7 day period (i.e. 1/7 each day.) I avg. 3-5 calls per day on used inventory. I prefer a different CL strategy...