- Oct 28, 2015
- 7
- 1
- First Name
- Katie
It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us– instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well balanced approach: digital, traditional, and an area previously untouched by auto: social. Being on Facebook is no longer about reputation and community management, or relying solely on inefficient organic reach tactics. With more than 1.55 billion users on Facebook– 70% being engaged, daily users– this is a platform dealers can’t afford to ignore.
See the infographic below for a more detailed look a the role of social in automotive:
See the infographic below for a more detailed look a the role of social in automotive:
