The arguement that will never end.... Craddle to Grave or BDC/Appointment Setter. One of the biggest problems that I see with the Craddle to Grave mentality is that we expect the Internet Sales People not to be like typical sales people and take the path of least resistance and just cherry pick through the leads and only really work 100% on the leads that are the easy deals and not grind the rest of the leads, yet we have them on a typical sales person's pay plan. So, could we get the productivity and results from a craddle to grave Internet Sales Person without loosing the personal connection that it offers by just having the right pay plan? Finance Managers all over the country are paid based upon product penetration so what if we paid Internet Sales People based on conversion ratio? (Ex. > 10% conversion = 25% commision, 12% conversion = 30%, 15+% conversion = 35%, ect) Would we be getting more of the results we are looking for out of our Craddle to Grave guys and not have to make the switch to a BDC/Appointment Setter? Curious to hear others ideas for payplans for Craddle to Grave ISM's?