- Oct 17, 2011
- 181
- 49
- First Name
- Dan
Hey Guys - Jeff and I have been bouncing ideas back and forth over the last few days trying to determine what is best for dealers: an in-house marketing department or outsourcing to outside providers, solutions, and agencies.
I am convinced giving my first hand experience that having the marketing done in-house is the most cost-effective and best way to positive ROI and marketing results. That said, the people I managed as the Director of Marketing were and are (with a few exception extremely talented) and as a result of their talent I'm sure our performance numbers with highly skewed.
What do you guys think? Should a dealer's marketing be an in-house effort? OR Outsourced to Agencies and Vendors? Or is there another option we should be exploring?
I have written some of my thoughts on this topic in an article that urges dealers to get off of the bench and into the marketing game. Should dealers rely on fishermen, or learn to fish for themselves?
I am convinced giving my first hand experience that having the marketing done in-house is the most cost-effective and best way to positive ROI and marketing results. That said, the people I managed as the Director of Marketing were and are (with a few exception extremely talented) and as a result of their talent I'm sure our performance numbers with highly skewed.
What do you guys think? Should a dealer's marketing be an in-house effort? OR Outsourced to Agencies and Vendors? Or is there another option we should be exploring?
I have written some of my thoughts on this topic in an article that urges dealers to get off of the bench and into the marketing game. Should dealers rely on fishermen, or learn to fish for themselves?