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Facebook Inventory Advertising / Retargeting

Discussion in 'Online Marketing & Best Practices' started by carpages, Jul 17, 2015.

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  1. Nancy Lim

    Nancy Lim
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    Retargeting on Facebook is a great way to maximize ROI. PureCars recently introduced dynamic retargeting on Facebook and we've seen huge results. Facebook's benchmark for a successful campaign is 0.35% CTR. PureCars's VDP retargeting campaigns average over 3x that. That's because we're targeting the low-funnel customers who have displayed interest in a vehicle you have in stock, with the exact vehicle they looked at previously. Here's more information on the stats we're seeing on FB:
    http://bit.ly/1UtMzRL

    As far as getting it set up, the FB dynamic ad product that's being referring to wasn't necessarily built for automotive it was built for e-commerce in general.

    With the tech we've built, it's pretty easy on our end to set up-- we use your live inventory feed and real-time targeting technology to serve the ads directly on their News Feeds. These ads drive them directly to your VDP.
     
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  3. mwpistell

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    I've built Dynamic Retargeting campaigns on Facebook for a few clients before and the results were pretty mixed. That said, I still use it and recommend it to dealers in some situations. Oddly enough, my best retargeting campaigns drive more truck sales than any other body type. I may make a DR blog post on this soon.
     
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  4. Nancy Lim

    Nancy Lim
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    That's great! I think retargeting in general is a great tactic to re-engage shoppers. Really interesting that your campaigns are driving results by body type.

    For clarity, the dynamic retargeting on a VIN level where we've seen those results is different than the types of campaigns you're referring to.
     
  5. Jeff Kershner

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    Michael, let's get that article for the blog cook'n. Trucks? Interesting. Demo / Geo influenced?
     
  6. Jeff Kershner

    Jeff Kershner
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    There's a lot of vendors throwing their hat into the ring to provide Facebook Advertising / Retargeting services. I can't imagine it being that hard to get this done in house but at the same time, it may be more effective and efficient to have a service power it for you.

    Facebook keeps adding different ads spots and features with Facebook Retargeting being one of the latest.

    What other type of Facebook ad units are available and are using with good results?
     
  7. umer.autojini

    umer.autojini
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    I would say post boosts and local awareness. Offers for service center. Promote website page say for example 4th of July BBQ event... Carousel ads for Lease Specials.
     

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