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Feedback from dealers using TRUECar

Discussion in '3rd Party Leads and Automotive Classifieds Website' started by Walt Kustra, Dec 18, 2012.

  1. Walt Kustra

    Walt Kustra Getting Refreshed

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    ...the wrong link was used in the email you may have just received. Apologies, but the link above will take you to the thread you are looking for.


    I need some feedback from anyone who has recently signed on with TRUECar. Originally when it first came out a while ago it was something that everyone (including myself) was totally against. All of the sudden I see every dealer around me is signed up. I am currently having a weak new car month and am wondering if its time to jump on the band wagon as some of my peers seem to be making headway in my PMA and we are not. We also are having our own customers come in with these misleading printouts and basically threatening to go elsewhere until we educate them. I don't see this as a tool to gain new business, but to keep from losing my own. Its not a good feeling to even be considering it. What I want to know is Are any of you signed up, and if so what are your thoughts. I want everyone's opinions even those who would never use it. I need to make an informed decision here on what way I want to take my store. Thanks in advance for all your input, everyone is always so helpful.
    Last edited by a moderator: Aug 23, 2013
  2. danoneil

    danoneil Sr. Refresher

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    I have found the quality of leads are better. You just need to be competitive with your quotes.
  3. yagoparamo

    yagoparamo Sr. Refresher

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    I would think that True Car is now similar to Autobytel or Carsdirect in their business model and that the quality of their leads will depend on their ability to SEO in a particular area, how many other companies are there how aggressive the dealers in the area are with their own SEO, etc.

    They are not bad people, perhaps had a bad business plan in the beginning or better put, a business plan that wasn't accepted at this time by the industry. As for now, their business plan has changed and it is probably worth it to check their leads if other sources have not worked for you.

    I know from feedback from several clients that they sell cars from it. Whether you see it as a good ROI always depends on the volume of your dealership, other expenses, etc.
  4. danoneil

    danoneil Sr. Refresher

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    I would not put TrueCar leads in the same category as Autobytel. Without question,TrueCar leads will have a higher close ratio.
  5. yagoparamo

    yagoparamo Sr. Refresher

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    Dan,

    I didn't want to get into which one is better as a lead source but to the issue that since TC had so much bad rep this year some people still don't really know what they do/how they do it. Comparing them to ATB was to exemplify that they are both simply per lead 3rd party sites.
  6. ddavis

    ddavis Sr. Refresher

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    Honestly, I would rather have gonorrhea than TrueCar. You are infected by a similar means. There is also a stigma attached to having either but you can cure it in a few days.
  7. yagoparamo

    yagoparamo Sr. Refresher

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    How long did your take to cure? And I didn't mean TC! :)
  8. ddavis

    ddavis Sr. Refresher

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    I was a field medic during the Vietnam war. When I was back at the base camp, I ran the clap shack. I also inspected the women at the local steam and cream and issued their health cards. I have seen more than my share of VD.
  9. yagoparamo

    yagoparamo Sr. Refresher

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    Thank you for your service, I've seen my share too, but the world has changed from 40 years ago.

    There are still assholes around, but because a guy made a judgement error about the business shouldn't condemn an entire company.

    TrueCar is playing too big for what they truly are: A lead generating company. But I give to them that at least they tried to break with an industry that had no innovation for a while.
  10. ddavis

    ddavis Sr. Refresher

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    Yago, they didn't give me any choice. I was content being in college chasing around the little hippy chicks.
  11. danoneil

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    I was in the internet trenches for years and handled thousands of autobytel & truecar/zag leads. Autobytel would have a 3% to 5% closing average. TrueCar or Zag had 14% to 18%.

    No Comparison.
  12. ddavis

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    Dan, I got the same results from Autobytel. In Dallas, I was running nearly 20% without buying leads from any source including the manufacturers third party leads. It has been a couple of years and I'm sure it is more competitive but I refuse to pay those blood suckers $300/car.
  13. yagoparamo

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    We all have a choice. I volunteered.

    Not being able to chase hippy chicks may have been the best thing for you or there could have been dozens of little Dougs running around.
  14. yagoparamo

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    So there is a correlation here:

    Autobytel = cheaper leads = lower closing ratio

    TC = expensive leads = higher closing ratio
  15. colson

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    As long as they require access to the store's DMS I would never have them in my store. Their model will always have a race to the bottom.

    @ Yago, there was a lot more to it than Scott Painter's poor judgement. Read some out his articles before this all came down. This man has disdain for dealers. This PR move to "wag the dog" rings completely hollow to me. This man found god when he got his ass handed to him.
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  16. Rdpatrick

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    I've had TrueCar for about 6 months now and almost immediately regretted signing up. 99% of the leads are for vehicles we don't have and almost without exception the customers didn't want to be contacted when I reach out to them. I'm thinking that they've changed something up in the past few months because the quality of leads has really fallen in my opinion.<style id="_clearly_component__css" type="text/css">#next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; } </style>
  17. ddavis

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    You pay them $300/unit to use your data against you. That's like your Mom telling you to go cut a switch.
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  18. JQuinn

    JQuinn Super Moderator

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    Hi Walt -- in my opinion, hard to beat "new" anything. New store opens-up, new gadget, etc. However -- "new" wears-off pretty quick.

    Consumers are always looking for that "angle," that edge to try to get on the control end of negotiations with car dealers.

    Remember when everyone started showing-up at the dealership with KBB then Edmunds values? Crazy-high trade numbers -- everyone's car was in EXCELLENT condition. That phenomena became a great training opportunity, and eventually everyone knew how to deal with it. Now, it's no big deal to see that stuff.

    Same with Truecar -- it's NEW, and that's about it. It will wear-off and blend-in with the Zag's and and other crap promising that "inside edge" they can't deliver.

    One important thing to keep in-mind: if they are at your store with a car and a quote from another dealer, 99% of the time it's because they COULDN'T GET WHAT THEY WANTED at that dealer :) (Mega-addendum labels, anyone?)
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  19. ddavis

    ddavis Sr. Refresher

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    There are a lot of dealers, in this market, that advertise their new cars at $1000 back of invoice with $2500 addendums.
  20. Jeff Kershner

    Jeff Kershner Founder Staff Member

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    Many times our "belief" in the performance of a paticular lead provider can sway the actual performance.
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