I will share that we have mobile apps for our dealerships - but I still don't see significant downloads or use. Having a mobile app for your dealership seems to be the "sexy thing to do" in your efforts to address your mobile needs, but it just doesn't pass the common sense test with me.
Note these 2 results of a recent study on mobile apps for automotive (from searchengineland.com, ran by Danny Sullivan, one of the best):
Auto Industry Benefiting From Growth In Mobile Search
Note these 2 results of a recent study on mobile apps for automotive (from searchengineland.com, ran by Danny Sullivan, one of the best):
- Mobile car searchers are using the Web over apps 92% of the time.
- Car searching is only an occasional habit, thus doesn’t necessitate users to download an app for chronic use.
Auto Industry Benefiting From Growth In Mobile Search