Increase/decrease in your organic traffic lately - Google "Pigeon" update may be the cause

[trumanhedding]

Last month Google rolled out yet another significant update to their algorithm dubbed "Pigeon" by the folks @ SEL. The big aim with this update was to improve local results.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.


Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.


In addition, Google said that this new algorithm improves their distance and location ranking parameters.


The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.


Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.

I've noticed dealer sites showing more frequently in the SERPs for queries without geo-modifiers which is a big win for dealer sites and I've also seen videos showing up as well. Are you seeing the same?

You can read more about it here and here.

 

[Aussiewebmaster]

The Penguin update has definitely impacted local results though just car dealers show many of the aggregators like edmunds and even yellow pages - restaurants have been showing yelp listings - so guess while the maps are showing more the actual rankings need more tweaking

 

[joey24]

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