So I've been working in the Internet Department within a few different Dealerships for a bit over 4 years now. With all the research I have done and training (Driving Sales, Grant Cardone, Joe Verde, etc), I've found that the national average closing percentage to be around 12-14%.
I've recently seen some Dealers closing in the high teens to low 20's on their Internet Leads consistently.
I'd like to hear from the DealerRefresh community on the closing percentage that you think your store should close at and if high teens to low 20's is attainable consistently.
Now for a little insight on me - I personally always aim for above average as I want to be the best at what I do. There have been months where I have closed at 17 - 19% but not consistently.
Thanks all!
I've recently seen some Dealers closing in the high teens to low 20's on their Internet Leads consistently.
I'd like to hear from the DealerRefresh community on the closing percentage that you think your store should close at and if high teens to low 20's is attainable consistently.
Now for a little insight on me - I personally always aim for above average as I want to be the best at what I do. There have been months where I have closed at 17 - 19% but not consistently.
Thanks all!