- Feb 11, 2015
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- Alex
This probably doesn't exist (considering the vast amount of automotive web platform providers), but a list of best practices and / or Google Analytics Goal standards (plenty of fixed URLs and request URIs / uniform resource identifier and even dynamically generated -- generally stay the same per website outside of the unique identifiers) for each of the platforms, would be extremely helpful.
Considering the many variations of URL structures, nomenclatures, etc., this would benefit many agencies and dealers doing their own web performance analysis. Anyone seen this out there?
Considering the many variations of URL structures, nomenclatures, etc., this would benefit many agencies and dealers doing their own web performance analysis. Anyone seen this out there?
- New Vehicle Detail Page (VDP) Views
- Used VDP Views
- New Search Results Page (SRP) Views
- Used SRP Views
- Average time spent on VDPs
- Video Views
- Credit Application Submissions
- Trade-in Appraisal Submissions
- Contact Us Submissions
- Clicks to Call
- Service Appointment Submissions
- etc.