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Pay for Internet Sales Manager/Director

Discussion in 'Off-Topic' started by Alex Snyder, Apr 27, 2010.

?

How much are you making as an ISM or Director WITH bonuses?

  1. Less than $60,000

    44 vote(s)
    39.3%
  2. $60,001 - $80,000

    24 vote(s)
    21.4%
  3. $80,001 - $100,000

    13 vote(s)
    11.6%
  4. $100,001 - $120,000

    17 vote(s)
    15.2%
  5. $120,001 - $150,000

    9 vote(s)
    8.0%
  6. $150,001 - $180,000

    1 vote(s)
    0.9%
  7. $180,001 - $200,000

    1 vote(s)
    0.9%
  8. $200,001 - $250,000

    1 vote(s)
    0.9%
  9. $250,001 - $300,000

    0 vote(s)
    0.0%
  10. More than $300,000

    2 vote(s)
    1.8%
  1. Alex Snyder

    Alex Snyder Administrator Staff Member

    First Name:
    Alex
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    DealerRefresh
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    Let's figure out what the average pay is for Internet Sales Managers and Directors at Dealerships. Please answer this anonymous poll. You might want to use the results to negotiate your next pay raise.
  2. Jeff Kershner

    Jeff Kershner Founder Staff Member

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    Jeff
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    DealerRefresh
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    This should be fun!
  3. Stefan

    Stefan Refresher

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    Stefan
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    USA
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    I am afraid that the majority are underpaid...I hope I am WRONG!
  4. CFrentzen

    CFrentzen Refresher

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    Chris
    Company:
    Hyundai of Keene
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    Perhaps people could list key points of their job descriptions as well and we could get a sense for what ISM's do, on average?
  5. Kevin Davis

    Kevin Davis Noob

    First Name:
    kevin
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    Auto Search Solutions
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    $1000 base plus 2% of all sales gross front and back $6000.
  6. mikeelmore

    mikeelmore Getting Refreshed

    First Name:
    Mike
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    Knudtsen Chevrolet
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    Location:
    Post Falls, Idaho

    There's not enough space/room in this forum for me to list all that I do. Isn't that sad :(
  7. jrys12

    jrys12 Noob

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    Jason
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    Paso Robles Ford Lincoln Mercury
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    • SEO/SEM
    • Set appts.
    • Answer leads,
    • Manage Website,
    • Take Inventory Photos,
    • Handle Autotrader,
    • part time IT Manager
    • Facebook
    • and I sell cars when all salesman are busy.
    Last edited: Apr 27, 2010
  8. Alex Snyder

    Alex Snyder Administrator Staff Member

    First Name:
    Alex
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    DealerRefresh
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    That is good info to know, but for the purposes of this poll it isn't needed. Just trying to get an idea of the average pay right now.
  9. jimbell

    jimbell Getting Refreshed

    First Name:
    Jim
    Company:
    Don Ayres Honda
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    So much to list in what I am responsible for:

    ~make sure I-leads are responded to in timely mannor
    ~Make sure all inventory is pulling and pushing to all sites
    ~Make sure all comments are pushing
    ~Manage inbound phone calls
    ~ROI on all lead providors
    ~Manage website
    ~update all specials
    ~manage facebook/twitter
    ~listen to phone calls and train as needed
    ~cover the sales desk as needed
    ~make sure all i-leads are being followed up on
    ~Website doc sheet to watch traffic levels and conversions to calls/leads
    ~I also oversee other marketing that is non-internet with advertising agency
    ~SEO/SEM

    This is just a handful of things I'm responsible for. I am paid a small salary plus all i-leads/trackable phone-ups sold.
  10. NTIV10

    NTIV10 Getting Refreshed

    First Name:
    Nick
    Company:
    Former Internet Director, Current Law Student
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    Not enough.
  11. CFrentzen

    CFrentzen Refresher

    First Name:
    Chris
    Company:
    Hyundai of Keene
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    -Make sure all Internet-source leads are responded to in under 10 minutes
    -Make sure all inventory is pulling and pushing to all sites
    -Make sure all comments are pushing
    -ROI on all lead providors
    -Update website, specials / build new pages as needed
    -Facebook (and linked Twitter) pages
    -All vehicle photos
    -IT issues that come up
    -Keeping up-to-date on best practices from SEO/SEM to how to handle phoneups/emails/in-store customers (obviously DR helps a lot here)
    -Craigslist posting
    -Parts posting to eBay
    -Non-internet related advertising management
    -Lead reports (#/appointment/sold) for all lead sources

    I'm sure there's more..
  12. JoePistell

    JoePistell Super Moderator

    First Name:
    Joe
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    Dealer.com
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    Alex,

    Another cool feature to this would be to list out ALL the tasks that connect to the position. (Maybe a wiki down the road??) A GM has NO IDEA all the things we do all day and all night long. Hell, at the end of the day, I OFTEN HAVE NO IDEA WHAT THE HECK HAPPENED TO THE LAST 10 HOURS. Many of the tasks are done after hours (nights and days off)

    Hmmm... break it into classes. In each class, there is the manager/directors role and there is the sales reps daily roles.

    Off the top of my head:

    • CRM
      • Execute calls/emails/ letters
      • Review and improve Schedules
      • Review and improve Templates
    • Web Inventory
      • Inventory Accuracy (auditing)
      • Inventory Exporting
      • photography
      • video
      • options collection
        • options auditing
      • Comment Generation
      • (link to 3rd Party Classified ad Merchandising)
    • Main Web Site
      • Analytics Review
      • Specials Maintenance
      • Coupons Maintenance
    • Search Marketing
      • SEO (Organic)
      • SEO (Local)
      • PPC
      • Banner Ads
    • Micro Sites
    • Social Media
    • 3rd Party Classified ad Merchandising
      • AT
      • Cars.com
      • Ebay/Ebay Local
      • CraigsList
      • Free Classified Sites
      • Local TV/Newspaper Classified site(s)
    • Email
      • Autoresponders
      • Email Marketing
      • CRM email markeing (link to CRM)
    • IT Work
      • I always wanted to say: "Because your too lazy to learn yourself, I get to blow an hour that I don't have so you can go back to surfing for Mafia friends to beef up your BS FB friend counts... grrr"

    I ripped that off in 5 minutes. How scary would that look if we pooled all the tasks into a wiki. gulp. My head hurts.


    Last edited: Apr 28, 2010
  13. Alex Snyder

    Alex Snyder Administrator Staff Member

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    Alex
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    Great idea Joe. We probably should start a DealerRefresh Wiki. Add another item to the to-do list :lol: ....although the Wiki would be easy.
  14. lfinney

    lfinney Getting Refreshed

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    LORI
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    I love this one
    part time IT Manager

    Glad to know I am not the only one that among being one of the most busy people in the dealership, I am also expected to do IT.

    I recently had a small meltdown with another employee over constant calls about IT. I belted out that this is not my job. I then realized she actually thought that IT was my job. I was both mad, hurt and I just didn't know what to say.

    We should take more credit for all we do. :hello:
  15. Stefan

    Stefan Refresher

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    Stefan
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    USA
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    Location:
    Reno NV
    Would be nice to see at least 100 people vote on this... Come on guys ... "1008 Forum members":thumbup:
  16. Alex Snyder

    Alex Snyder Administrator Staff Member

    First Name:
    Alex
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    DealerRefresh
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    We may be able to give this poll more of a boost in responses soon. So far, it is safe to say that the average is definitely $100,000 plus. I'm thinking this is something we should do every year after tax time and probably need to break it out into a few different jobs:

    1. Internet Sales Agent .....equivalent to a sales person
    2. Internet Sales Manager ......equivalent to a sales manager
    3. Internet Sales Director/eCommerce Director ......equivalent to a GM or higher
    • Like Like x 1
  17. Joe Giltner

    Joe Giltner Noob

    First Name:
    Joe
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    Peninsula Honda
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    Hello folks...I'm new here, but thought I'd weigh in on this, as (I think) I am underpaid. I had been making $500/week salary, plus $25-a-car spiff for each iLead that delivers...hovering around 20 cars a month. I've been on the job for less than a year. The owner of the store recently eliminated my commissions and instead, kicked-in an additional $300/mo. (brining my salary to $2300/mo), plus I inherited the EXCELL Facilitator duties. Times are tough...your thoughts?
    • Like Like x 1
  18. Ryan Thompson

    Ryan Thompson Sr. Refresher

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    Ryan
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    The Dealer Geek
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    Can I see the poll without voting?? Don't want to alter the results with vendor plugs.
  19. Craig

    Craig Refresher

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    Craig
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    The poll is at the top of the thread....when you're not logged in the results show
  20. Ryan Thompson

    Ryan Thompson Sr. Refresher

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    Ryan
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    The Dealer Geek
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    Sorry :(

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