Our auto group signed up with them this past summer and are coming to the end of our 6 month commitment. I intend on writing a review about the whole experience sometime in the near future so I'll just say a few quick words. First of all they do know what they're talking about and give you actionable things to do dealership wide that will help you sell more cars. The processes they suggest can produce but it requires a large buy-in from the sales staff and managers. A large part of they're predicted results is predicated on unsold floor traffic. The only way you'll see those type of results is if EVERYONE gets logged into your CRM. If your managers aren't on board you'll never see the results they predict.
For me, as the BDC manager, going into it I didn't have high expectations because I've spent a lot of my free time on sites like this, attending webinars, going to workshops, etc. I have learned a good amount though like to how to manage the room and keeping our reps accountable and they have some good word tracks/scripts.
The greatest benefit came from sending my reps to the boot camp. I'm a former school teacher so I like to think I do a good job training my staff and feel I have an incredible team. A belief that was sort of proven when each rep I sent was propositioned by other dealerships at the boot camp. However the 3 straight days of training is hard to replicate. At the time I had 4 reps on our team and 1 had about 9 months experience, the 3 others had about 3 months or less. The improvement I saw in their performance in such a short time was awesome.
Overall I'd say your results will depend on the experience and level of your BDC, which I know is sort of an obvious statement but it's true. If I were in your shoes I'd take a good hard look at what my BDC is doing now and what reasonable expectations I have. I'd sit in there for a few hours a day and observe. I cannot stress this enough though, you will not see anything close to the results they predict if you can't get your entire sales staff on board especially the sales managers.
Hope that helps a little.
For me, as the BDC manager, going into it I didn't have high expectations because I've spent a lot of my free time on sites like this, attending webinars, going to workshops, etc. I have learned a good amount though like to how to manage the room and keeping our reps accountable and they have some good word tracks/scripts.
The greatest benefit came from sending my reps to the boot camp. I'm a former school teacher so I like to think I do a good job training my staff and feel I have an incredible team. A belief that was sort of proven when each rep I sent was propositioned by other dealerships at the boot camp. However the 3 straight days of training is hard to replicate. At the time I had 4 reps on our team and 1 had about 9 months experience, the 3 others had about 3 months or less. The improvement I saw in their performance in such a short time was awesome.
Overall I'd say your results will depend on the experience and level of your BDC, which I know is sort of an obvious statement but it's true. If I were in your shoes I'd take a good hard look at what my BDC is doing now and what reasonable expectations I have. I'd sit in there for a few hours a day and observe. I cannot stress this enough though, you will not see anything close to the results they predict if you can't get your entire sales staff on board especially the sales managers.
Hope that helps a little.
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