Julias, of course text marketing is " that much better". You have an agenda being a provider of the the service. Im in the middle rolling out text marketing for the 2nd time in the last 3 years in the automotive industry. Believe me I not only want to believe it works for our industry but I'm taking measures to really get the message out there for our text campaigns. Text this to this, send to mobile all over the websites, pop, billboards, tv, overlays...anywhere we can get the message. And even with all this - the return in people signing up is extremely disappointing thus far. Im not going to give up, because I want it to work for some reason. I want it to be successful. The just is still out and I'll be sure to update you as I progress forward with this. Maybe I should start a new thread for this.