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Fastlane, with headquarters in Dallas, Texas, is a developer of innovative e-commerce and showroom technologies for automotive dealerships. Fastlane creates value for dealers by providing them with an online checkout experience and enhancing dealer’s in-store purchase experience, giving them the power to sell more cars, be more profitable and increase overall customer satisfaction. By offering Fastlane’s turnkey purchasing solution, dealers give customers a convenient way to complete the purchase transaction while the sales team focuses on engaging with customers and building long-term relationships that last well after the car is purchased.
Fastlane’s technical integration team, based in Dallas, Texas, customizes the Fastlane e-commerce platform to meet the specific and unique needs of individual dealerships and dealer groups.
Any auto dealer will tell you: the car buying environment is rapidly changing, especially as more and more of the buying process is done online. In this new environment, it is critical that car dealers are up to speed with the latest tools for identifying, engaging, and converting quality online leads. The digital environment requires the same care and planning that goes into your real world physical showroom. A dealer website that is converting only a fraction of its website traffic into qualified actionable leads will begin to drag behind others who are doing digital better.
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