Recent content by Aussiewebmaster

  1. Aussiewebmaster

    Salesperson with a budget, you keep all the leads... What do you do?

    SEO at times gets tough given the changes Google keeps making and the presence of review sites and OEMs competing even at the local level - but grab that Google Places listing and see if there are any local communities in Google Plus. Craigslist works, have even seen people come through eBay
  2. Aussiewebmaster

    what are you major pain points for online marketing

    Ed seems like no one is willing to share - am not looking to sell you anything - just curious to see where the bottlenecks occur - are there common problems or are they different depending on location and/or size
  3. Aussiewebmaster

    what are you major pain points for online marketing

    Am curious what dealers see as the major pain points they have doing online marketing - any kind and which ones have biggest problems - is it all about measurement? are tools hard or too expensive? maintaining accurate inventory? knowing ROI and CPA for some channels? dealing with bad reviews...
  4. Aussiewebmaster

    Increase/decrease in your organic traffic lately - Google "Pigeon" update may be the cause

    The Penguin update has definitely impacted local results though just car dealers show many of the aggregators like edmunds and even yellow pages - restaurants have been showing yelp listings - so guess while the maps are showing more the actual rankings need more tweaking
  5. Aussiewebmaster

    Vinsolutions/DealerOn/Dealer.com or cobalt for website?

    The biggest thing is to avoid any Flash elements - it amazes me how many still use Flash and it does not show in iPad or iOS devices
  6. Aussiewebmaster

    How do you deal with Reviews - Good and Bad?

    DG I agree - look at sweetiq as a listing citation and review monitoring platform
  7. Aussiewebmaster

    Another Big Change in Google Ranking Algorithm

    How many have noticed changes in their SERPs (search engine result pages) - Google rolled out Panda 4.0 according to Matt Cutts - their spam czar. Google Begins Rolling Out Panda 4.0 Now
  8. Aussiewebmaster

    Help Needed: Hiring a Community Manager

    rocking selfies may not be best quality of intern - community involvement - twitter engagement - check the type of tweets - FB likes of their posts
  9. Aussiewebmaster

    Optimize your local and social listings

    Am amazed no one is interested in this - have worked with some major dealerships as well as some small and single sites - once have fully tested the tools the prices will be much higher get places to list that lift site and are relevant as per Google - get better placement in Maps, Carousel and...
  10. Aussiewebmaster

    "Framed" Reviews

    You could do this with PPC if you host your own reviews and not just for searches of reviews - could do retargeted ads that have searched and visited your site already - think is good way to get them back and increase chance they pick you
  11. Aussiewebmaster

    How do you deal with Reviews - Good and Bad?

    Customers are paying a lot more attention to reviews and review sites are having a great presence in AND on search results - so what are you doing to address, redress and impress? What review tools if any are you using? Do you actively ask customers for reviews? How do you deal with bad...
  12. Aussiewebmaster

    If you were to make an Automotive Marketing Company...

    If you wanted to get your toe in the door develop some dealership specific custom reports for Google Analytics - really detailed numbers that can be emailed each week to show different specific numbers - I am a individual consultant and have some that are popular but keep for just my guys - it...
  13. Aussiewebmaster

    My entire dealer group just canceled Cars.com. More lead providers to come!

    The major problem with SEO work today is the numerous different layouts for the SERPs (search engine results pages) - localization and personalization play havoc and the insertion of video, product and news results as well as the new in depth articles spots all require different methods to rank...