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Bill Playford is Vice President and Partner at DealerKnows Consulting. He brings a unique automotive perspective, with a background in training, consulting, and technical process design at the retail, manufacturer, and technical supplier level. Throughout the last eighteen years, Bill has worked with the likes of AutoNation, Asbury Automotive, BMW, Hyundai, Southeast Toyota, Experian, Google, and a bunch of smaller stores you’ve never heard of. Throughout twenty-six states, and four provinces, he’s committed himself to helping dealerships bridge the gap between time-tested sales traditions and today's digital-first customer.

Bill resides near the Motor City with his brilliant wife, three gifted sons, a princess, a one-eyed cat, and a goofy dog. He holds an MBA from Texas Christian University and a BA in Political Science from St. Edward’s University.
Boondocks of Michigan
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Coming up on 20 years



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