Recent content by ideveroux

  1. ideveroux

    16% is the NEW 10% - ILM Closing ratio

    That looks a lot better and much easier for me to stomach (wtf is Frikintech, lol). I'm constantly looking for other dealers insights and I'm told, dont' share enough of mine so here goes. Jan-October Trader 8.84% but cancelled due to $714.28 cost per sale over the period. Lead volume drop was...
  2. ideveroux

    16% is the NEW 10% - ILM Closing ratio

    I read this forum title and got a little excited until I dug into the conversations and am a little confused. When you speak about 12.5% benchmark, what type of internet leads are these, phone or form? Are they 3rd party, OEM or dealer website? Are they cars.com, autotrader, cargurus, or one...
  3. ideveroux

    Cargurus might be coming for you soon. PRICE INCREASES

    You're looking at it from the correct angle. Getting your organics to show up for used vehicles (and new for that matter) is having the inventory coded properly for google (metatags, etc...) 3rd party has spent millions, if not billions, in honing this and sadly automotive website providers...
  4. ideveroux

    Cargurus might be coming for you soon. PRICE INCREASES

    The choice is simple (we looked down the barrel of a 30% increase in 2018), ROI and Advertising cost per sale. Is your Cargurus gross high enough or are your sales numerous enough to absorb this increase? If not, cancel them, if so, ask yourself another vitally important question. If we...
  5. ideveroux

    Autotrader - Good, but $800-900/sale good????

    Autotrader promotes the "who's wallet is thickest" scenario in determining inventory display order. If you can't stomach a budget to top tier list, I would recommend cutting them out entirely, or at the bare mimimum listing. Atleast with bare listings you can reach those consumers who are...