Recent content by Karen Ann

  1. Karen Ann

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    Hahaha. I'll take this back now. Thank you to both Trader and vAuto for the reduction in billing.
  2. Karen Ann

    DealerAuthority Jeff & Alex's ongoing case study of Facebook Management

    I use the Page Manager App (Apple) and Business Manager on Desktop too. I like them both. Now I'm curious to go read some reviews!
  3. Karen Ann

    Snap Chat Advertising Ad Platform Tour Guide

    The impressions are high for the spend, the bounce rate is ridiculously high. Definitely more of a branding or top of mind avenue of advertising than engagement or site traffic.
  4. Karen Ann

    CRM. More bad than good?

    I've never heard that OEM wants access to CRM data.
  5. Karen Ann

    Spotify Ad Studio - Simple Self-Serve Ad Platform

    Got script and Spotify approved for coop, the the ad manager is rough.
  6. Karen Ann

    Dynamic SEM ads for Used Cars - Is there a way to improve efficiency?

    What about just limiting your inventory feed to Google Ads to 7+ day old inventory (or whatever # days)?
  7. Karen Ann

    Must Haves for PPC Accounts

    You can create ad campaigns that are not co-opable; so much freedom!! But, I'm still a little salty I can't co-op Snapchat ads that include all the mandatory creative.
  8. Karen Ann

    New Google My Business Feature

    Just noticed that you can use video for your GMB Posts! Under 100MB. The "services" tab...I'll try posting our Service Menu and see what happens.
  9. Karen Ann

    Email Blast Bastards

    That's awesome, do you use a service (with your CRM? or) does your website provider do the landing pages/registration for you?
  10. Karen Ann

    Does Your CRM Have the Right to Hijack Your Data?

    In Canada with CASL in place I am grateful for the CRM automatically preventing staff from emailing our guests outside of our allowed communication period (6 months after an inquiry for prospects, 2 years after a business transaction). I've heard the fines are hefty if we don't follow the rules...
  11. Karen Ann

    What would you do?????

    Nope, it's solely his iPad. Pretty much only used for YouTube. I guess the next one I'll make an effort to reach out to the dealership. I know I'd appreciate the heads up.
  12. Karen Ann

    What would you do?????

    My son watches videos of people playing (car) video games, I've noticed that he gets a lot of dealership ads in the preroll/mid-play. I usually ask where they are... usually in the states somewhere (not even close by like Portland/Seattle, locations in New York and Texas). We are on the West...
  13. Karen Ann

    Adding videos to ADP CRM Autoresponse

    We have added a jpg to our emails that look like a video, when clicked on take you to our webpage with youtube video embedded on our auto thank you emails from our service advisors.
  14. Karen Ann


    We were on Unhaggle, they were tough leads to respond to...sometimes they had no idea they had submitted a quote request. The super tricky part was Unhaggle would give them a price with none of the selected options added, causing serious confusion/anger. The sales rep we had was amazing to work...