Recent content by Rob

  1. Rob

    Google Changes for Voice Search - Digital 1 Group

    Bingo. When I hear the term voice searches, I’m thinking of someone talking to the person in a can on the other side of the room - echo, HomePod, google whatever it’s called.
  2. Rob

    Google Changes for Voice Search - Digital 1 Group

    I’ve never met anybody who shopped for a car, did car research, or tried to schedule a service visit for their car with voice search. Maybe they’re out there, but I don’t know any. I always try to think ahead, but this one has always left me scratching my head. Just seems like the wrong way to...
  3. Rob

    Cargurus, Autotrader, Cars.com, and CarFax - How much effort?

    USAA’s gone - none of the other niches are anywhere near big enough to stand out, at least in my market. We’ve always been super aggressive with pricing for *all* customers - the idea of even deeper / special / secret discounts for USAA / Truecar customers has always seemed silly.
  4. Rob

    Cargurus, Autotrader, Cars.com, and CarFax - How much effort?

    Not to derail this - but I keep asking myself this question: What exactly is TrueCar's value proposition to either the dealer or the customer in 2020 / 2021? The "dealer is evil" shtick is played out, and the pricing transparency revolution has been around for a while.
  5. Rob

    Google's Dealer Guidebook 2.5 is out - Your thoughts?

    I'm going to go out into left field here; please bear with me. I saw the exact same thing you did - HUGE increase in raw lead counts, HUGE increase in % of total sales that started as a lead. So. I think it's as simple as this: Google doesn't know *quite* as much about our industry as they...
  6. Rob

    Mandatory Digital Retailing tool for Nissan Dealers through CarSaver?

    Nissan is putting some level of pressure on dealers to sign up, but it is absolutely *not* mandatory, and there is currently no incentive for signing up, and no penalty for not signing up. Nissan dealers can be a cantankerous bunch when it comes to OEM mandates. Quite frankly, we hate them. And...
  7. Rob

    Facebook Ad's not getting approved

    Same - no matter how careful I am, I can’t do anything outside of the credit ad category. Kinda limits the cool stuff you can do.
  8. Rob

    Evolving Call to Actions - should ePrice die?

    Same, but man it's hard to go all-in.
  9. Rob

    Facebook Ad's not getting approved

    What's their reason for declining the ads? Are you setting the Credit special category?
  10. Rob

    Evolving Call to Actions - should ePrice die?

    Ahh the lengths we have to go to to get around MAP.
  11. Rob

    Success with Twitter?

    Autopilot to check the OEM box. Beyond that? Nah. I have yet to try twitter ads. Might be something there, but on the non-paid side, it's a big zero.
  12. Rob

    GM Dealers - Are you signing up for Shop Click Drive for Nov Promo

    Not a GM dealer, so my answer is probably worth $0, but I’ll shoot my shot anyway. Not a fan of the customer experience of shop click drive, but I’ve never used it as a dealer, so I don’t have any metrics. Most important to me: I would take a hard pass on having 2 DR solutions live on my...
  13. Rob

    How many Categories of Internet Leads should there really be?

    For me, internet leads come in 6 main flavors: Dealer Website Third Party (I lump classifieds in with OEM, OEM third party, and when I use them, regular ol' third parties. Classifieds should probably be broken out but I like to keep it simple) Social Special Finance (when we do them) Database...
  14. Rob

    Hey Ford Dealers... Check your CRM's email automation before your Bronco reservations tell you to "buck off"

    As in, you wouldn’t have a CRM at all, or wouldn’t have one on their blessed / approved list?
  15. Rob

    Digital Retailing for Dealers - What are your results?

    What does using the tool mean? Getting payments at the least - many appraise a trade. A smaller number do a credit app. Did we sell more cars? Yes. I’m a simple guy. Easy to use tool that customers like to use + lots of leads + more cars sold = one happy camper.