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BDC Director

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  • About

    BDC Director
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    A large Ford Dealer in New England
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    I'm 28 years old and have been in the car business for a little over 7 years. I started out as a salesperson on the floor of our dealer group's Honda store and did that for just over 3 years. I had an incredibly talented GSM who taught me the basics of the business and I owe a lot of my knowledge and success to him. I was then appointed as their Internet Director because of my attention to detail, marketing prowess, and computer skills, and I did that for a little over a year. The BDC Director there, who was also my boss at the time, really helped me mature as a professional and was absolutely essential in teaching me the skills I needed to be an effective manager. At that point I was promoted to the BDC Director of our Ford store and have been running the BDC here for almost 3 years. Before I got to Ford, their BDC was doing 50-60 cars per month. Last July, we did 210, which is our highest month ever. We have seen a drastic increase in the dealership's units sold and gross profit over the past couple years, and are now one of the top 10 most profitable Ford stores in the nation. Digital Marketing is my passion and my area of expertise, and I love the everyday challenges it brings. This forum is an amazing resource and also a great way to share my knowledge and passion.
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