Recent content by Zhendrix

  1. Zhendrix

    What's your favorite GAP product to sell?

    My favorite is the acid washed jean jorts. Gap makes pre-cut huggable jeans that fit a guy that has his mothers hips. I started wearing jorts when @john.quinn made them fashionable.
  2. Zhendrix

    Digital Retailing - What are your results?

    I'm just teasin' @Alex Snyder here. But in reality, it's consumer driven, is it not? If consumers just aren't ready to buy a car online or optimize a showroom visit by using a DR tool then it really doesn't matter what the process or tech is.
  3. Zhendrix

    Digital Retailing - What are your results?

    I would replace "dealer's process" with "customer's process".
  4. Zhendrix

    Digital Retailing - What are your results?

    Agree, with buts. Your websites goal and purpose should be to convert. Defining conversion and optimizing is where it gets tricky. There are enough third party plug-ins in our space that you could go broke selling cars. Adding more plug ins (trade in, coupons, calculators, etc) does not mean...
  5. Zhendrix

    Digital Retailing - What are your results?

    Ok. You are crazy. I don't think you can compare "ePrice" form leads to "digital retailing or whatever it is". If you have some comparison logic, let's hear it? (something other than an internet lead close rate report) Im interested to hear how others have tested Digital Retailing. For...
  6. Zhendrix

    Who Works Harder at our Store - Retail Sales Guy or Internet Sales Guy

    Quick survey results from last week. Here's the survey in case you missed it. https://lnkd.in/gMVph5s First, a funny disclaimer: Disclaimer: Surveys are biased. Survey results can vary dramatically depending on survey instructions/questions/answers, administrators, format, audience, etc. This...
  7. Zhendrix

    Who Works Harder at our Store - Retail Sales Guy or Internet Sales Guy

    Whats a rainbow made of? Maybe we should ask the customer? I created a quick form for my non-automotive friends. I'll post the results after 1 week. Don't take it if you work in the industry... I threw a digital retailing question in there for fun. https://forms.gle/g2FhEcNM26cFqV779
  8. Zhendrix

    CRM email deliverability isn't the problem

    Here's a simple auto-responder that we have tested and seen work... Like @Alex Snyder said, it's tough to understand open rate conversions without clickable URLs, SMS, or Social, etc. Privacy auto-responder Subject: Was that you [customer first name]? Body (paraphrased): We take privacy...
  9. Zhendrix

    A.I. ain't A.I. in automotive. It is B.S.

    AI definition aside, (which is a great point regarding definitions @ryan.leslie) let's assume the AI and ML the advertising companies possess is true/reliable and also capable of extracting valuable information that would otherwise go unnoticed. AI and ML could provide remarkable insight for...
  10. Zhendrix

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    Again... Change the "dealership visit" input to whatever you want. The real equation should be an efficiency equation. How many opportunities did you get vs. the total amount of opportunities that bought a car any where? Efficiency = total number of people who bought a car vs. the number of...
  11. Zhendrix

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    Change any numbers in the close rate equation to get whatever result makes you happy.
  12. Zhendrix

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    Great topic. Since close rate is simply a numerator and a denominator made up of lead volume and sales it can easily be F*#*ed with. For example, during cash for clunkers we saw sales and lead volume both go up, but not at the same velocity. Lead volume went up drastically more. Even though...
  13. Zhendrix

    What do you guys think of everything that's happening with Facebook?

    Did you just watch "10 things I hate about you" or something?
  14. Zhendrix

    Industry 1st! - Driven-Data Just Dropped a BOMB

    Thanks Jon. To be more specific with householding vs. unique... If a consumer submits a lead to multiple dealers on the same lead source, is that lead aggregated as 1 lead or 3 leads?
  15. Zhendrix

    Industry 1st! - Driven-Data Just Dropped a BOMB

    Great stuff @jon.berna. In your comparisons... Does "raw leads" mean unique or household-ed?