I can offer some insight on my "adventure" changing CRMs. I learned a lot, the hard way. If anyone wants to contact me offline, feel free. We are with one of the big players.
I can offer some insight on my "adventure" changing CRMs. I learned a lot, the hard way. If anyone wants to contact me offline, feel free. We are with one of the big players.
Hey Julie, Elead1one was blacklisted last year that is correct. But due to that, we partnered with Salesforce to complete all our Emails now with a 96% receive rate. rest assured it will never happen again.We are with Vinsolutions right now. I love our rep but the system has had a lot of flaws lately. Looking at what options are out there and if we move I would want it to be a better choice not a lateral move. I was looking at eleads but I saw that their email server was blacklisted last year and that scares me. Ideas.. thoughts...
We use Reynolds and Reynolds DMS. I would want to be able to push deals to our DMS from our CRM, I would love to have a better ability to create email templates than in Vin, I would want to be able to create reports on usage, leads, ROI etc. ease of use for salespeople. Please let me know which companies that you use and what you love and hate about them.
Also if I need to stay away from any companies.
Thank you in advance,
Julie
I would be curious to know as well. Who is innovating in this space? I couldn't find much about DriveCentric on the forums? Maybe I overlooked a post?Bill, what would you consider to be the TOP 5 insights a dealer should take into account when changing to a new CRM?
Years ago, Dealer.com had a cool CRM developing, but it got eaten up in takeovers. I think the biggest problem in this space is that the pool is shrinking, the fully compliant vendors are getting buried in business and playing catch up.
1- I'd ask for a system to be up and running as much as possible before making the final switch. Shake it out before going live. Fixing the leaks after the ship has sailed is stressful at best. CRM changes are not easy.
2- Does the new vendor have everything you need? Does it do what your individual store needs? Is there room for expansion?
3- Performance...What is the delivery rate for their emails? Uptime? Blacklisting? When ELead went down last year, it was rough going. It wasn't them, it was one of their clients, but we were all down.
4- Support... in-store support, set up help, training etc. Turnaround time for issues to be fixed etc.
5- Everyone on board from the owner down. If your management is not holding folks accountable, entering data and working the tools daily, it won't fix your problems. At the end of the day, a so-so CRM that gets used is better than a high-end CRM that isn't used to it's potential.