Your Website Traffic after Cash for Clunkers

[kleigh]

July was our biggest internet sales month ever with clunker deals accounting for 20%. Team is exhausted, its like the month end that will not end. And not feeling good about it because of the amount of unpaid clunker deals.
Kevin
West Herr Auto Group

 

[joe.pistell]

"The" Kevin Leigh of West Herr?? You built the site right? I admired your work back in early 2000's, We've talked on the phone a few times. If memory serves me, you built a F&I tool too. I still check in on your efforts.

Back in the day, I also built sites for a chevrolet dealer in Syracuse NY. Here are some snap shots of the old work I created:

• 2001: Flash site, zero SE visibility
• 2003: Keyword stuffing platform ROCKED the SERPs
• 2004: Video integration experiments

If that's you, welcome aboard!

 

[kleigh]

Joe, I remember you, thanks for the welcome..
Yea retail sites, crm, f&I, service and lien tracking tools. Whatever it takes to sell cars and grow our business.

I was happy to stumble upon this site last night, great resource to vent and share, i will do my best to answer questions.

 

[CAORYAN]

Dealer chat is way up. We are seeing record breaking numbers. Can't wait for September. Going to be the best September in recent history.

 

[Alex Snyder]

it Tuesday! Look at all the old school DealerRefreshers in this thread. Where you at boys?

 

[AdamMurray]

Wow...what a great blast from the past! I have such great memories of Cash For Clunkers. I was very fortunate to be at an incredible dealership flush with inventory, ideas and foresight. There were definitely some bumps along the way, but we worked through them and had our best months ever. Had a lot of fun...would love to have that washout check again, too!

 

[Brian Tucker]

Ha. Alex is a marketing genius. Just sayin. Nice alert btw.
Ill take the bait -

I wonder if it is safe to delete our cash for clunkers deal folders on the shared server? Did anyone ever get audited?
If I remember correctly, they made it impossible to get a voucher funded in the early weeks. Denial after denial. Then the flood gates opened and made the process much easier.

 

[Alex Snyder]

Nope, no audits here. And BT - good to see you!

 

[Ryan Everson]

This was the good old days when paid search wasn’t a necessary evil and cpc’s were still under 50 cents.

We’re going to look back 5 years from now and think the same thing about Facebook ads.

My advice: spend as much as you effectively can on Facebook before costs continue to rise like AdWords did

 

[Alexander Lau]

This was the good old days when paid search wasn’t a necessary evil and cpc’s were still under 50 cents.

We’re going to look back 5 years from now and think the same thing about Facebook ads.

My advice: spend as much as you effectively can on Facebook before costs continue to rise like AdWords did

Obviously, CPC is a bidding war, there's no way it would have stayed at 50 cents, LOL! The reach of FB is good (partly because they are new), but also because they can gradually make increases across a controlled system (granted, there are different types of ad placements). Google AW is the wild, wild west with crazy bidding. FB isn't built the same, it's a slightly different model.