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What's Your Mobile Page Speed? It's Now Becoming an Official Google Ranking Factor

Has anyone else heard that Google Pagespeed Insights doesn't actually measure the phsyical speed of your website, but more the technical speed ? Not really sure if this is true, or makes sense. For example, GTmetrix goes into more detail about when the site is fully loaded.

Yea, we are seeing the technical speed as the metric used. With the load speed reported as being the time when the entire site loads, rather than the time it takes for the user to visually see what they would consider a "fully loaded" page.
 
Has anyone else heard that Google Pagespeed Insights doesn't actually measure the phsyical speed of your website, but more the technical speed ? Not really sure if this is true, or makes sense. For example, GTmetrix goes into more detail about when the site is fully loaded.

Yes, that is correct. We spoke with the Google Page Speed team and they confirmed this a few months back. Additionally, most companies that do a "speed test" are using a 3G emulator. I don't know anyone who is on a 3G network in the US (maybe Cricket??). The US Network is 90% 4G and 5G networks will be rolling out this year. If you are going to utilize these speed tests then have a benchmark outside of Automotive, like Youtube.com, etc. and see where they rank.

The best speed test out there is with you everyday... your eyeballs :hey:
 
I can't find any instance of automotive / car inventory + AMP mentioned via a query.

There are limitation with AMP pages:
  • No JavaScript allowed except an off-the-shelf AMP library
  • Images are done with lazy load functionality meaning they will load only when you scroll down to them
  • A streamlined version of your Cascading Style Sheets will be necessary
  • Cannot track user activity on AMP pages
  • Not suitable for e-commerce sites
 
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The news part is that they're moving mores sites over.
They were previously only doing sites that were essentially 100% responsive with identical desktop and mobile sites.
This meant that vendors with adaptive or mixed mobile experiences haven't been switched over, but now they might be.

I've seen a number of vendors with stripped down mobile sites, so this could be news for them.
 
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Right, but all along Google stance has been that they "prefer" Responsive sites, but would gladly accept Adaptive and m.'s. Oh, there is probably still thousands of automotive sites that aren't fully responsive, no doubt. I run into them all of the time in putting our tags on their sites and creating goals for them in GA. :-|

Looks like they have edited that area: https://developers.google.com/search/mobile-sites/mobile-seo/ and https://developers.google.com/search/mobile-sites/mobile-seo/responsive-design

Interesting to see that this page exists: https://developers.google.com/search/mobile-sites/mobile-seo/separate-urls
 
Has anyone else heard that Google Pagespeed Insights doesn't actually measure the phsyical speed of your website, but more the technical speed ? Not really sure if this is true, or makes sens

This is 100% true. We spoke to the Google Speed Test team a few months back and they confirmed that they are not really testing the actual speed of the page, but the way the page is built and assigning a "time" to it as a grade. Additionally, the other sites that say they are testing mobile speed test are actually using a 3G emulator - Who is on 3G these days in the US? 5G is rolling out this year and 4G will overtake 3G worldwide in the next 12 months.

The best test is the eyeball test :ltbulb:
 
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