Let's face it. The Google spam eliminator is one of the best in the industry and with that all be said and done, it's removing spam. The dealership correspondence with all those inventory blow-out messages and cute little holiday sales notices are getting put right where they belong and right where the average email consumer likes them. Somewhere, in between the Sirius radio ads, condom depot, Autotrader, Redfin, GrubHub and RiteAid are you salespeople's replies .
It's pretty common for most of us to check our spam folder about every third or fourth day. I agree with the above that there is no substitute for email to email communication but I read somewhere that the average car buyer wants to remain anonymous until there is an actual deal being made.