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  1. reverson replied to the thread Why are most Dealership Service Department behind in digital marketing.

    Yes we've linked our parts catalog to Google Merchant Center in order to create Google Shopping Campaigns for certain keywords like high...

    Mar 1, 2017 at 1:17 PM
  2. Ed Brooks liked Alexander Lau's post in the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    Yes. Additionally, it's just a matter of time before a good, custom Multi-Touch Attribution model is created for Google Analytics. There...

    Mar 1, 2017 at 7:39 AM
  3. dentman333 replied to the thread Consolidated reports.

    Yes. www.drivendataconsulting.com these guys have it figured out!

    Feb 28, 2017 at 8:03 PM
  4. Alexander Lau replied to the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    Yes. Additionally, it's just a matter of time before a good, custom Multi-Touch Attribution model is created for Google Analytics. There...

    Feb 28, 2017 at 3:43 PM
  5. Alexander Lau rated Chris Cachor's post Useful in the thread Google Analytics Tracking - Website Event Triggers.

    Rick, I have a similar approach in my projects. Basically I use custom attributes on the tag I'm clicking, so say a Credit Approval...

    Feb 28, 2017 at 11:36 AM
  6. Chris Cachor replied to the thread Google Analytics Tracking - Website Event Triggers.

    Rick, I have a similar approach in my projects. Basically I use custom attributes on the tag I'm clicking, so say a Credit Approval...

    Feb 28, 2017 at 11:30 AM
  7. Alexander Lau rated Chris Leslie's post Useful in the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    I'm curious as to how you guys would answer this question because these are the kinds of things that I'm questioning. Scenario 1: Guy...

    Feb 28, 2017 at 11:22 AM
  8. Alexander Lau liked Ed Brooks's post in the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    That is exactly my point -- I wouldn't 'source' the sale in the CRM. Certainly not to a single source, anyway. The Data Scientists at...

    Feb 28, 2017 at 11:22 AM
  9. Alexander Lau replied to the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    Yes, the offline component is something that causes this to be somewhat flawed. However, it's the best we have now. I guess we could...

    Feb 28, 2017 at 11:20 AM
  10. Ed Brooks liked Alexander Lau's post in the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    Precisely, gone are the days of viewing Last Touches alone.

    Feb 28, 2017 at 11:15 AM
  11. Ed Brooks replied to the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    That is exactly my point -- I wouldn't 'source' the sale in the CRM. Certainly not to a single source, anyway. The Data Scientists at...

    Feb 28, 2017 at 11:09 AM
  12. Alexander Lau replied to the thread TAKE POLL Cars.com VS AutoTrader VS CarGurus.

    Oh sure on the CPO, that'd be excellent. My day job is completely different than what I list here. What I list here is a project I...

    Feb 28, 2017 at 10:59 AM
  13. Ed Brooks liked Alexander Lau's post in the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    https://www.linkedin.com/pulse/google-adwords-please-share-credit-sale-brian-pasch Multi-Touch Attribution Expands The View Dealers...

    Feb 28, 2017 at 10:57 AM
  14. Chris Leslie replied to the thread Your CRM is the BEST Marketing Decision Driver, Right?.

    I'm curious as to how you guys would answer this question because these are the kinds of things that I'm questioning. Scenario 1: Guy...

    Feb 28, 2017 at 10:55 AM
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