Home / The Autotrader Difference

Discover the Autotrader Advantage

Autotrader connects you with exclusive, ready-to-buy
shoppers you won’t find anywhere else.

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$47,433

$495/mo.

69%

of Autotrader shoppers don’t visit a leading competitor’s site

Discover the Autotrader Advantage

Autotrader connects you with exclusive, ready-to-buy shoppers you won’t find anywhere else.

Get Started

0m

unique visitors per month

Reach the largest audience of in-market shoppers

0M+

Unique visitors per

0%

Of shoppers visit to research, discover, price and start the car buying

0%

Of leads are enhanced with multiple purchase steps

See what the power of Autotrader can do for you  

Autotrader vs. Everyone else

Let your competition play catch up. You’ve got Autotrader in your corner.

0%

Higher close

0%

More vehicle

0%

Higher gross profit per

30% Higher Close

13% More Vehicle

29%  Higher Gross Profit Per

#1 marketplace for a reason

Watch our solutions in action.

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Additional benefits you can expect

OEM-funded Autotrader products and co-op services

Autotrader’s co-op program provides participating franchise dealers with the services and documentation needed to submit claims for reimbursement of qualified Autotrader products with your OEMs.

See program options

Marketing ROI reports to track and maximize your investment

Included in every listings subscription, Autotrader’s nVision platform is the only tool in the industry that provides real-time analytics that are essential to driving your business — now more than ever. With nVision, you can access inventory insights, shopper behavior and pricing data all in one place.

Explore our marketing ROI reports

Ongoing, large-scale marketing campaigns

In our largest campaign yet, Kenan Thompson is back for an all-new national ad campaign that will help Autotrader get your inventory in front of the next generation of car buyers.

See the latest ad

Real stories
with real results

See how dealers are effectively using Autotrader’s innovative features to address key challenges in their dealerships. Whether it’s to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.

  • Cade Rivard

    The quality of leads Autotrader provides is second to none.

    General Manager

    Rivard Buick GMC

  • Matt Lannie & Holly Diehl

    No one brings as much to the table as our Autotrader rep.

    General Manager & Autotrader Consultant

    Bil Holt Canton and Blue Ridge

  • John Stackhouse

    Working with Autotrader has been a game-changer for my dealership. The marketing performance rep…

    General Sales Manager

    Capital Auto Sales

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Autotrader

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