Search results

  1. joe.pistell

    Lead wall on your website

    It's everywhere I look, a tectonic shift is happening beneath our dealer's feet. Past: Pioneering dealers found a marketplace advantage buying any new digital marketing tech . Present: Pioneering dealers are cutting non-critical expenses to return to profitability. Future: Pioneering dealers...
  2. joe.pistell

    The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

    Brand loyalty has been down trending for decades. There use to be 'Ford families' and 'Dodge families'. Now, the loyalty that sticks out to me is domestic vs imports.
  3. joe.pistell

    Tips from improving CRM usage

    and... to put a critical eye on CRM, surely CRM sells more cars, but what is the lift? On email leads, with a pathetic 5-6% email closing ratio, does the $1,500-$2,500 p/mo really sell MORE cars? What of phone leads? The CRM phone call yield requires a well trained sales force to create the...
  4. joe.pistell

    Digital Retailing - What are your results?

    Alexander Lau, Disagreement is healthy, but, look in the mirror... How much unhelpful bullshit can you put out? All you got is smug, snarky remarks. C'mon, your smart, help our community, think of helpful topics that can move us forward and help us sell more cars.
  5. joe.pistell

    Digital Retailing - What are your results?

    @John V. are you the Internet Store Manager? Are most of your ups from emails? Do you have to share ups with other reps?
  6. joe.pistell

    Digital Retailing - What are your results?

    -sidebar- Agreed. I hear JD Power and I think suits in a board room handing out awards. When I hear Gallop Poll, I think of the true voice of the audience. Problem is that JD Power is a giant polling firm and it is the voice of the audience... but, it's also suits in a board room paying to...
  7. joe.pistell

    Digital Retailing - What are your results?

    19,000 car shoppers interviewed by JD Power Here's one reason why walk-in is so popular
  8. joe.pistell

    Digital Retailing - What are your results?

    John V, while you're working 10-20 leads to get one sale, 5 silent internet buyers just walked in. Leads are important, but not the most important. (unless your paid on working leads and not floor ups ;-) "Crap! My car is dying and I need to go to Google so I can find a car and send in a...
  9. joe.pistell

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    This is a recent interview among 2 automotive all stars (Paul J Daly & our Kevin Frye). This discussion offers us all insights into the Carvana/Vroom disruption from a progressive CMO’s P.O.V. (vid starts at Carvana discussion) Summary: Carvana et al are a positive catalyst for change, and...
  10. joe.pistell

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    The winds of change continue to come to us all. Carvana/Vroom, Digital Retailing and more. Let's face it, it's the shopper that is way ahead of our industry, pushing us into a new world that THEY WANT. These quotes popped out to me... My thoughts: The majority of car shoppers are...
  11. joe.pistell

    Text Us message conversion from Website and VDP?

    I'm suspicious of low CTR of 'text us' on dealer websites. With Mobile use so off the charts, anyone know of a dealer(s) that have put 'click to text' on their SRP/VDP's? Surely Svc is all over this, but, what of marketing & sales use? CRMs are ready. thoughts?
  12. joe.pistell

    Homenet Headache

    Is HomeNet is no longer selling an Inventory Management System (called IOL)?? It's not on their product page. https://www.homenetauto.com/products Has anyone heard?
  13. joe.pistell

    Decent Lead Validation Service

    Have anyone ever compared the # of leads of marketplaces like cars/Autotrader/Cargurus (seen in the admin) vs the count that is in CRM?
  14. joe.pistell

    Where is Amazon going with this?

    How long before these guys get a nasty gram? https://www.amazonautoplex.com
  15. joe.pistell

    Where is Amazon going with this?

    Amazon's just a keystone away from a used automotive marketplace The keystone that Amazon is missing is a channel partner to recruit and educate 22,000 franchised car dealers. That being said, how does Amazon bring PRIME to used cars? How does Amazon sell new cars? The Costco method?
  16. joe.pistell

    PR & News Rivian lands $350 million investment from Cox Automotive

    I sent this news to CARS leaders this am, heres Alex Vetter's reply:
  17. joe.pistell

    PR & News Rivian lands $350 million investment from Cox Automotive

    Cox puts a flag in the sand https://www.cnet.com/google-amp/news/rivian-350-million-investment-cox-autotrader-kbb/
  18. joe.pistell

    People's Choice Awards for Best Vehicle Photos?

    A classic DR thread on photo booths FYI https://forum.dealerrefresh.com/threads/setting-up-a-photo-booth.591/
  19. joe.pistell

    People's Choice Awards for Best Vehicle Photos?

    If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo) https://www.dorschel.com/used/Ford/2017-Ford-Escape-dbcb85c40a0e0a173ca86166a22b8b7d.htm?utm_campaign=deeplink&utm_medium=referral&utm_source=cars.com#
  20. joe.pistell

    People's Choice Awards for Best Vehicle Photos?

    Used Car King in NY built their own booth https://chittenango.newcarking.com/express/used/JF2SJABCXJH495394?_ga=2.185556905.1652579092.1566483070-14388646.1561559080&deal_type=cash&source=https%3A%2F%2Fexpress.usedcarking.com%2F&zip=14225