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  1. john.quinn

    Cars.com How Automotive Can Get More Personal with Machine Learning

    All this to say to customers, "These are the cars you should look at??" COOOOMMMMEEEE OOONNNNNNNNN THAT's the problem that needs to be solved? Customers don't know what cars to buy? Somebody needs to get out from underneath the layers of code and take a swim in Lake Pragmatic.
  2. john.quinn

    Tik Tok, what's your plan?

    Just answer the questions, Tikhead!
  3. john.quinn

    Tik Tok, what's your plan?

    Just had to ask the wife... had never heard of Tik Tok. Never heard of Vine either... and I'm semi-embarrased to ask -- what is the aforementioned "IG" at which people should not have scoffed? :unclejoe:
  4. john.quinn

    Where have all the UPS gone?

    Wow... Blast from the Past! OBVIOUSLY this is the post that started the revolution in the monumental shift in how we approach customers and the sales process! NOT!! haha. Man, methinks it's gotten worse... Really baffling to me how the industry -- for the most part -- tries to shove...
  5. john.quinn

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Hmmm... is it better to Scare the customers, or Piss them Off? If the $450 scares them away, then what happens when they think the payment is $299 and it is actually $450 after tax and tags (and without to small-print down payment?). I think the real question is: is "REAL" scary? It IS...
  6. john.quinn

    What's your favorite GAP product to sell?

    Absolutely nothing wrong with a nice pair of denim shorts.
  7. john.quinn

    Digital Retailing - What are your results?

    I don't disagree with you -- I love the word "Cliched." But overall (I don't know the Retail SAAR number), but just use 10 million. 10 million retail purchases. There are not 10 million miserable people as a result.
  8. john.quinn

    Digital Retailing - What are your results?

    @Todd Caputo is your guy, Mark. But to my earlier point, with most tools, you only get out what you put in. And Todd is tireless (I assure you!). Certainly an exception to the rule. JQ
  9. john.quinn

    Digital Retailing - What are your results?

    Just went back to the beginning and read the whole thing. This has been the best post/string I've read in a looooong time. Insightful & witty... like the old DR Forum days :):):) This is a hard topic to make "simple," but my (humble, amateurish) attempt: 1. Vendors had/have a mistaken belief...
  10. john.quinn

    Tips from improving CRM usage

    No... and yes. But -- and here's the overall failure of the original promise: you can't justify NOT having a CRM as CRM is a needed communication piece. At some point in the past... a dealer had to wrestle with the question: do I REALLY need to put a telephone in my shop? I mean.... who...
  11. john.quinn

    Tips from improving CRM usage

    Very simple answer. The "cool" stuff got gobbled-up by the Megasaurs, who have a vested interest in maintaining the status quo. Re-tooling/innovation costs a LOT of moolah. Why do it when the checks are rolling-in? And the checks will keep rolling-in if you buy the companies that are getting...
  12. john.quinn

    A.I. ain't A.I. in automotive. It is B.S.

    I don't think the general DR populace is doubting A.I. as a "science" or technology in general. But it's hard to argue against the B.S. Buzzword, rush-to-market products in today's automotive marketplace. C'mon, I mean... when you see Sr. VP's of Product for major automotive conglomerates...
  13. john.quinn

    iPhones will send calls to voicemail in iOS13

    BRING BACK QR CODES!! That's the answer.
  14. john.quinn

    "Did your $2M spend in marketing work?" What Report Shows That?

    Pick your favorite stat(s), whatever you like, I'm sure you have your reasons and you'r comfortable talking about it/them. When I'm gauging the effectiveness of a campaign, I'm watching for the trends. Are the needles I'm watching moving synchronously with my spend? How does the effort...
  15. john.quinn

    "Did your $2M spend in marketing work?" What Report Shows That?

    I dunno lads... There's only one metric the OWNER is looking for... geek out with all the digital tomfoolery here and with your marketing reps, etc. For the Owner? You either sold more cars or you didn't.
  16. john.quinn

    A.I. ain't A.I. in automotive. It is B.S.

    Looks like a Press Release straight from BSHQ.