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  1. Dan Sayer

    New GM logo - what were they thinking?

    Ha, sharing this from a FB post I saw this weekend.
  2. Dan Sayer

    NADA & NIADA - An Idea to Help You, Us, and Consumers!

    @Ryan Everson I'm just waiting for them to become an actual standards developing organization (SDO) or standards setting organization (SSO) for the auto industry. Most all other industries have such entities. NADA already set "guides" for dealers within their operations (variable and fixed...
  3. Dan Sayer

    Digital Retailing on Third Party Sites?

    "ranking" may have been the incorrect term. Instead of running "Used Cars" campaigns and then relying on Classified catching vehicle specific search, running Year Make Model Trim ads per unit with each car having it's own budget based on the units you have in-stock. Automated.
  4. Dan Sayer

    Digital Retailing on Third Party Sites?

    #6 6) Will a Russian-based dark horse come out of left field to offer a Classified Listing site for FREE as long as they have access to your DMS? This new site has the URL of "sexycars4less.com" and their ad strategy is based on shoppers' inability to not click on links that start with "You'll...
  5. Get Podium
  6. Dan Sayer

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    I didn't know that. Thanks for pointing that out. Not cool Cars.com, not cool!
  7. Dan Sayer

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    @georgenenni Oh, this? ^^^. Error comes up when I selected "Certified..."
  8. Dan Sayer

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Clarify @georgenenni. Our CPO Fords are on Cars.com. They are also on AutoTrader even though we are not an AutoTrader dealer. Are you speaking to the fact that Ford doesn't push free CPO listings to Cars.com or that Cars.com is filtering something?
  9. Dan Sayer

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Let me see if I can find a one-pager for you. In the meantime, this article describes it better than I could https://www.carsdirect.com/deals-articles/ford-adding-lower-cost-cpo-program-to-battle-online-competitors Digital assets started showing up today in the Ford toolbox but there are some...
  10. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    To those that had previously commented, had to kick the Poll idea as there were issues within DR preventing the functionality at this time. Would still love you to participate in your choices. Thanks!
  11. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance? I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per...
  12. Dan Sayer

    Car Dealers, are you guilty of review-gating?

    If I recall, @Ryan Everson gave me a heads up on this years ago after one of his, or a friend's store, had all their Google Reviews removed by Google after getting caught gating. We did this in the early 10's thinking we were genius but have since gone away from that practice. We use Podium...
  13. Dan Sayer

    Bumper Before You Buy - Vehicle History Reports

    I came across this prior @DrewAment (I think in the forum somewhere?) and was amazed at the time they get you to watch the load bar refresh three times then hit you with a "Buy the information" page. They are a brand of "The Lifetime Value CO, Inc" (https://www.ltvco.com/) formally...
  14. Dan Sayer

    Is There An Automotive Vendor With A Better Customer Support Process Than...

    I'll play. Like Jeff, my expectations have changed since working on the vendor side and I find myself having conversations with our team to help them understand what is and isn't reasonable in how we interact with current and potential vendors. My attitude of an iron fist towards vendors has...
  15. Get Podium
  16. Dan Sayer

    Sign this CarGurus petition to make us all better.

    Yes, because it worked and they are making the requested changes.
  17. Dan Sayer

    Sign this CarGurus petition to make us all better.

    Way to go Dealer Refresh! Just got off a call with Andrew from CarGurus who is the VP of Dealer Product. He is going to start on adding that 13th month and they're going to start the project of separation, where applicable, of New and Used (or combined) inventory data such as SRP and VDP...
  18. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I did a manual count of VDP Views from their Inventory section in the Dashboard (again, I should be able to toggle) and we are running 28.9% of VDP views towards New (I had to filter by 2020 and 2021 vs all and copy/paste into Sheets). Yes, two years ago I was told the Dashboard was accurate...
  19. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I'm going to try something using the power of DealerRefresh and the following on here. I've asked for this change before, and CarGurus says they listen to the dealer body, so I'll try this route. CarGurus combines all data, including SRP and VDP data, into a single number regardless of New or...
  20. Dan Sayer

    If You Dropped AutoTrader - Where would you put the Money

    And conversely, to see what was true conquest. As our data and tracking technology gets better, privacy increases so true attribution and the entire trackable journey seems like it's just as far away as it was 5 years ago.